Louisville Local SEO
Are Local Customers Finding You Online?
Did you know that 97% of all consumers researching local products or services start by looking online? And 90% of those use search engines. So being found on Google Local, recently renamed Google My Business, is critical when it comes to being found by those customers actively searching for your products or services in your area. Not only does it drive people to your website, but it also drives calls and visits to your business. With 6 out of 10 local searches done with the intent to buy, how can you afford not to make sure that you are found with ease online?
Regardless of what types of products or services your business sells, potential customers are searching online for a business like yours as you’re reading this. How comfortable are you that these potential customers are finding your business? Or are you no where to be found at all? If your business doesn’t appear in the local search results, it might as well be invisible. Don’t continue to lose business to your competitors! Make sure you are putting money aside in your marketing budget for Local Search Engine Optimization (Local SEO) services. By doing so you will see an excellent return on your investment and continue to see the benefits over time.
I’m Already In The Yellow Pages
But what about the virtual Yellow Pages, Google? While it is still possible that people are finding your business in the Yellow Pages or other printed/paper local phone directories, that possibility is shrinking everyday. Nowadays, there is a much higher percentage of consumers searching online for local products and services like yours.
And can you blame them? It’s faster and often more accurate, but it’s up to you to make sure your online business information is completely accurate. That may seem like an overwhelming task, but is an advantage over offline directories which only print annually. If you move or change numbers, you have the ability to change that information immediately online. Hooray, no more wrong phone numbers and outdated addresses published on important online listings! Don’t forget, this makes for happier customers as well.
How Is Local SEO Different?
You may have done your research and know that you need to invest in online marketing this year. But do you know why Local SEO needs to be included in your plan? Many companies invest a portion of their marketing budget into Search Engine Optimization (SEO), but sometimes they’re not getting everything they can out of it. If they ignore local search, or their online marketing company lacks the knowledge, they are unable to reap the full benefits and beat out their competition. By building local search optimization into your online marketing strategy, your business can gain an advantage on many of your competitors. And the sooner you do it, the better.
Go Where Your Customers Are
An effective Local SEO campaign can be critical for any local business to succeed. Your customers are online and will often perform searches to find products or services in the local area. The higher your business can appear in the local search engine results, the more visits your site will receive.
If a homeowner’s roof started leaking, they would probably run to their computer or grab their mobile phone and search for “roofer”. Google will provide them with a list of local companies that can help. The homeowner can then research, read reviews, and contact the business they decide to do business with. This swift process is now the norm. One Thing Marketing will use the most effective local search optimization techniques and strategies to help your business be the one the customers find.
Local Search Optimization Elements
- Optimizing your website by developing search engine friendly pages for your business
- Optimizing your Google Local listing
- Creating new business listings, claiming missing listings, and cleaning up incorrect data around the web
- Review campaigns to encourage reviews and make it easy for customers to leave reviews for your business
But What About Being Mobile Friendly?
We are glad you asked! New statistics show that more users are doing searches on their mobile devices than on a computer daily. With this powerful tool it is imperative that your business is user friendly, meaning mobile friendly. We can help create a website that is responsive to this need and can format to any screen.
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Since local results typically show up first in mobile searches, it’s even more important that your business be visible with Local SEO. If any local business wants to become successful or stay competitive, they need to have a mobile SEO strategy. Let us help you with that.
What If I Don’t Have Time To Learn Local SEO Myself?
Local SEO can be time consuming, confusing, and aggravating for business owners trying to learn and manage on their own. That’s why we are here, because you shouldn’t have to figure it out yourself! One Thing Marketing can step in to assess the competitive landscape of your industry, give you a realistic picture of what to expect, then boost your local rankings and visibility. All our Local SEO services include Google Analytics tracking and reporting, allowing you to measure and evaluate your results. Let One Thing Marketing take care of the grunt work, so you can take care of your business.