What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. – Wikipedia
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – Moz
The Purpose of Louisville SEO
The main purpose of Louisville SEO is to help your site rank (or show up) as high as possible in the search results when people search for your product or service on Google or other search engines. You can have the most amazing website in the world, but if no one knows it’s there, it isn’t going to help you get more customers or make any money.
Maybe the simplest way to explain it is the higher you rank on Google, the more people see your site. The more that people see your site, the more customers and sales you will get.
When people do a search on Google they are typically not searching for your business by name. Most don’t do searches like, “Joe’s Auto Shop”. The only people that do searches for your business name are your current customers.
When people are looking for a product or service most go to their computer or cell phone and do a search on Google to find whatever they are looking for. They do searches like “Louisville plumber” or “Louisville dentist”. These customers are actively searching for your services and are ready to buy. All you have to do is position your business so they can find you.
According to biakelsey.com, 97% of consumers use some form of online media when researching products or services in their local area and 90% use search engines. So if you’re a local business, being visible to customers searching for your products or services online can give you a tremendous advantage.
The fact is searchers click on one of the top 3 spots in the Google search results 70% of the time and 95% never go past the first page. If local customers searching for the products or services that you sell and you’re not in the top 3 results or at least on the first page you’re not going to get their business, your competitors will.
Do a search for “Your City Your Industry” (without quotes) on Google. The top 3 results are the competitors who are getting all of the business from local customers. This doesn’t mean they’re the best companies in the industry, but they’re the sites local customers are most likely to click on simply because of where they show up in the search results.
How Does Louisville SEO Work
The video above explains it pretty well, but basically there are hundreds of factors that go into which sites rank first when someone does a search on Google. What those factors are and which of those factors are most important changes over time. The methods used to rank a site today may not work next month so it’s critical to keep up with these changes and be able to adapt in order to maintain your sites visibility.
This is the biggest reason why it’s so difficult for business owners to learn and manage Louisville SEO themselves. They are busy running their businesses so even if they find the time to learn some basics, a month from now what they’ve learned may no longer be relevant.
Louisville SEO is an ongoing process. It isn’t a “set and forget” strategy. You have to continually be adding to your site in order to see improvements in your visibility. If you consistently build on the work you have done and do more than your competition you will be able generate more traffic to your site and attract more customers to your business.