Signarama – Louisville East

About Signarama – Louisville East –

Signarama is a one-stop-shop for all your signage needs. No matter how big or small the project, Signarama is there for you every step of the way. From designing, permitting, ordering and implementing your sign, you don’t need to worry about a thing! Providing quality service, creative ideas, and operating under a sense of community has been their priority since day one.


6 Month Estimated ROI

They saw the sign, and online marketing opened up their eyes… to new customers

The Problem

As a more established business, Signarama was operating under the umbrella of their corporate office who had selected a corporate marketing company. Unfortunately, this approach was not producing the local results necessary to keep the business booming. They had a website, but the lack of optimization prevented them from generating the amount of traffic necessary to produce a good amount of leads. Therefore, they decided they wanted to focus on improving their website and online visibility in order to reach more potential clients online.

With little local search optimization, they were losing ‘easy’ business within the East Louisville area. From the small bits of search engine optimization the corporate marketing company had implemented, Signarama Louisville East reaped very little reward. Another marketing strategy employed by the corporate office was PPC (pay per click). One Thing Marketing could not take over PPC, as corporate mandated Signarama Louisville East stay somewhat with the corporate plan.

signarama louisville east homepage - before

The Solution

To solve their problems, OTM implemented multiple strategies. An intense on-page SEO overhaul helped Signarama boost their Google rankings, as well as boost overall sales. While analyzing the site for on-page opportunities, OTM also improved the website homepage and usability. By organizing the site map to create a better flow of inner pages and decluttering the original site, we provided a better user experience for the customer on the website. 

Local search optimization allowed them to bring in the seemingly “easy” business they were missing under corporate. Creating and developing content for their website proved to be beneficial. Through generating new and unique content, Signarama was able to stay fresh, relevant, and remain in the mind of many customers.

After the success of our work, Signarama continued to partner with us for online marketing. Today, we still perform ongoing work, including website maintenance to ensure the continued growth of their business presence.

What We Did

Website Update

Content Development / Copywriting

Search Engine Optimization (SEO)

Local Search Optimization

Website Maintenance

Industry Online Competitiveness0%

signarama louisville east homepage - after

The Results

With any change, you might expect a delay in seeing results. This was not the case with Signarama. After only 90 days, the Google traffic for the website jumped 102%. From December 2015 to March 2016, the visits per month doubled.

And it didn’t stop there. After the first year collaborating with OTM, Signarama’s Google traffic increased again. This time by 83% over a 12-month span! These consistent results prove the importance of investing in online marketing.

Additionally, from January 2017 to March 2017, Signarama saw another 108% increase– This time, in their number of calls representing good leads. Through call scoring, we were able to address trends and communicate our findings back to them.

Google Traffic


Contact Form Leads


Phone Call Leads


3 Month Increase in Traffic from Google

1 Year Increase in Contact Form Leads

3 Month Increase in Phone Leads

What is holding your business back from reaching your goals?