When is the last time you really looked through your own website? Are you embarrassed to tell people you have a website because it’s so outdated? Does your business need a boost? Did you even know there is a website design checklist? Most of us turn to Google, Siri, or Bing when we need results online. Whether we’re looking for a house cleaner, car mechanic, or a birthday cake, we are all online. You simply cannot run a successful business without a successful online presence. The job of the design of your website is [...]
The objective of any marketing campaign is to make more money, right? You want to know that your advertising is actually working – that customers are seeing it, picking up the phone, and calling you. You should get a return investment on every piece of marketing you create, which means you need to track it. If you’re not tracking, there’s no way to know what’s working (and what’s not). Google Analytics is a good choice for a website tracking tool, but it only goes so far. Call tracking is one of the best ways [...]
Judging by the fact that you clicked on this article, it stands to reason that you need some advice on how to market your dental practice. Lucky for you, you clicked on just the right article! Did you know that your patients’ needs are constantly changing? If your practice doesn’t adapt to these changes, you will lose patients left and right. What you did, marketing wise, in years past won’t cut it now or in the future. You are probably thinking, “Well s**t! I can barely keep up with my patient schedule, I don’t [...]
While discussing strategies for the new year, a lightbulb went off! What if we focused the beginning of the year on giving back to our community? Essentially, we wanted to give away a free comprehensive website build to a local non-profit organization. For these organizations, every second counts, so we decided to have the entire site completed in 24 hours!
It seems crazy to give someone else the only key to your house, but small businesses are doing exactly that every day and it proves to be a devastating decision. Digital assets are just like real assets and if you don’t maintain ownership properly, you risk losing them completely. We break down the most problematic digital issues with hosting, domain, and design to give you the tools you need to protect yourself and your business.