People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business?
Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...
Judging by the fact that you clicked on this article, it stands to reason that you need some advice on how to market your painting company. Lucky for you, you clicked on just the right article! Did you know that your consumers’ needs are constantly changing? If your painting company doesn’t adapt to these changes, you will lose customers left and right. What you did, marketing wise, in years past won’t cut it now or in the future. You are probably thinking, “Well s**t! I don’t know how to come up with new marketing [...]
Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is a mention of a company that could include its name, address, phone number, website, etc. There are two types [...]
IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented "10 Ways to Improve Your SEO Now" to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own marketing strategies. You can view that presentation below. 10 Ways to Improve Your SEO Now from One Thing Marketing See how Dan, Brittany, and the [...]