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Local Search

2 Key Marketing Strategies You Need to Build a Powerful Online Presence

During the COVID-19 pandemic, business owners across the country and right here in Louisville have been busy trying to adjust and learn to do business in ways like never before. From virtual meetings to suddenly offering carryout or curbside pickup, local businesses have been finding ways to make it work. As we continue to adjust to life as we know it, is your business prepared for a bounce-back surge in business? Will potential consumers be able to find your business online? More importantly, can potential consumers find your business online RIGHT NOW? Let’s face [...]

By |2020-06-24T20:43:19-04:00May 8th, 2020|Local Search, Online Marketing, SEO|

Big Benefits for Your Business: A Beginner’s Guide to Google My Business Optimization

In a world of ever growing, ever changing business tactics, what are you doing for your business that makes you stand out among the rest?  It’s hard enough making your business stand out against the store down the street. Brick and mortar stores everywhere, and right here in Louisville, KY have to compete against one another, but now more than ever, they also have to compete with online shopping, retail stores, and other businesses who have taken their products and services online. Did you know that 97% of consumers use the internet when looking [...]

By |2020-06-25T05:30:42-04:00March 18th, 2020|Local Search|

New Changes to Location Settings Within the Google My Business Dashboard

As a business owner, you’ve got a lot of responsibilities. You’re managing employees, taking inventory of supplies, constantly working to improve your products and services, serve your customers to 100% satisfaction, and well, the list goes on. There’s just not enough time in the day to keep up with all of that, plus all of the changes being made in the marketing industry. That’s where we come in. Let’s start with the basics. Does the phrase “Google My Business” ring a bell? When potential or pre-existing customers search for your business online, think of [...]

By |2020-06-25T05:21:11-04:00January 9th, 2019|Local Search|

Getting Listed: Using Local Business Citations to Boost Online Visibility

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is a mention of a company that could include its name, address, phone number, website, etc. There are two types [...]

By |2020-06-25T05:53:37-04:00July 25th, 2016|Local Search|