What is content marketing?
Content marketing is not advertising.
The goal of content marketing is to sell people something without them realizing it. When people seek out your content rather than avoid it, you’ve won the content marketing game.
Advertising may be what your company needs, but content marketing is what your customers want. Whether it’s a hilarious commercial, a viral YouTube video, or an intriguing article, content marketing is about creating true, honest, and valuable content for your customer and driving up sales in the process.