At One Thing Marketing, we’re doing all we can to help our clients. If you’re anything like us, and all your days are running together, we’re here to help. Last week, we started off with five creative marketing ideas and talked about how to invest in your business during the COVID-19 pandemic. If you missed it, be sure to check out the first five ideas by clicking here: Show Me the First Five Ideas
This week, we’re continuing on, and bringing you a fresh set of five more marketing ideas!
Creative Marketing Ideas & Other Solutions to Consider During COVID-19
Without doors open for business and no real way to make face to face contact with your customers, how do you reach them? At One Thing Marketing, we’ve created a starting point with 5 marketing ideas on how to invest in your business, reach your customers, and continue to generate leads during COVID-19.
1. Making Sure Your Business Can Be Found Online: We know you might be thinking this is not the time to invest in Search Engine Optimization (SEO), but when we come out of this, you need to make sure your business has the visibility to be found when people aren’t clutching their checkbooks as tightly. If you pause or reduce your SEO marketing ideas all together, it won’t be your business potential consumers will find online. It will be your competitors.
It’s important to point out here and remember that SEO is a long term strategy. What you do today with an effective SEO strategy, while you have the time to focus on investing into your business, will affect your organic search traffic months from now. In short, pausing or removing your SEO campaign now could have a detrimental impact on your potential revenue down the road when the COVID-19 crisis begins to become a distant memory.
2. Investing in Pay-Per-Click (PPC) Advertising: If you need immediate attention and exposure for your business, one of the best marketing ideas would be to look into a Google Ads campaign through PPC Advertising. With most business owners pulling out, the overall cost per click has decreased, making ads cheaper during this pandemic. And if you’re considered an essential business, this is a quick and easy way to connect with consumers who are in dire need for your products or services.
The temperature is starting to rise, and home owners are stewing in their homes racking up a honey to do list that they are going to want to delegate to local businesses soon. So take advantage of this opportunity to grow your customer base.
3. Work on Your Reputation Management & Online Reviews Strategy: Think about it. What better way to get feedback from your customers, other than asking for it? And what a better time to ask? Most of us are at home looking for something to do. Drop your customers an email, give them a call, or whatever it may be, and ask them to leave you an online review about their experience while working with your company. Be sure to also let them know how much you appreciate their business and thank them for the time and effort they put into leaving you a review.
Also, go one step further. When you get those reviews make sure to share them online. Either add them to your website so visitors can read them or make a post and add them to your social media accounts to share with the entire world. It may be more important now than ever to make sure you have a positive reputation online since customers may be more choosy in their future selections.
4. Find Alternatives to Live Events or Create an Interactive Platform: For some businesses, COVID-19 has also brought on cancellations of trade shows, conferences, or other events that may have been a means of lead generation. However, there are still plenty of ways to connect with prospective and current customers, if you’re just willing to get a little creative.
Host a virtual trade show, create a product demo page for your website, or create buzz for an upcoming Facebook Live event on social media. Create a video, host a live Q&A session where customers can virtually send their questions, or whatever else you can think of as a means of interacting with customers.
If you’re not sure how to get started or just need some help, we can work with you and turn this marketing idea into a reality for your business. Just schedule a free brainstorming session with our team at One Thing Marketing today!
5. Send Love, Positivity, and Joy to Everyone: Again, this one is rather simple. Share some funny memes, show how your employees are staying entertained at home, and help someone when you can. A little act of kindness goes a long way in times like these.
Supporting Local Businesses: One Thing Marketing Thanks YOU
If anything, we hope we’ve given some insight and helpful tips by sharing 5 of our best marketing ideas to use during the COVID-19 pandemic. At One Thing Marketing, we are fortunate to have the ability to continue our work from the safety of our homes, and stay connected to each other, and our clients, through technology.
We’d like to thank each and every one of you for supporting our company and looking forward to the chance to do the same for you.
Be sure to be on the lookout next week for more marketing ideas for your business during COVID-19. In the meantime, don’t hesitate to reach out to us for a free 30 minute brainstorming session (via video chat or phone call, of course) to learn how to apply these marketing ideas to your business.
Oh, and don’t forget to wash your hands.