Here at One Thing Marketing, we’re starting to get our grip on this whole working from home thing. For us, it’s been somewhat easy to stay connected via technology, due to the type of work we do.
We realize for some our clients and other business owners out there, it may be a little bit harder of a task learning how to adjust during the COVID-19 pandemic.
That’s where we come in. Recently, we’ve shared some tricks of the trade and at this point, have given you 10 creative marketing ideas to try during COVID-19.
If you’ve missed them, you can read over them by clicking the links below.
Click Here for Week 1: Marketing Ideas 1 -5
Click Here for Week 2: Marketing Ideas 6 – 10
This week, we’re here to bring you the final set of marketing ideas for your business during COVID-19.
Creative Marketing Ideas & Other Solutions to Consider During COVID-19
Without doors open for business and no real way to make face to face contact with your customers, how do you reach them? At One Thing Marketing, we’ve created a starting point with 5 marketing ideas on how to invest in your business, reach your customers, and continue to generate leads during COVID-19.
1. Prepare Your Company for Bounce-Back Surge Business: During this time when business is slow, finalize any processes or internal procedures your business has been struggling to perfect. By doing so, when things go back to normal and business is booming, all of your processes and employees are able to handle the increase in workload.
This could include internal training, cleaning out and organizing your inbox, or doing some spring cleaning. Most importantly, I would look into seeing how you can make more of your business electronic or virtual in case of any future needs to work remotely.
2.Crazy Times Call For Special Offers: During times of uncertainty, one of the best marketing ideas you can put into place would be to capitalize on the opportunity to show support for your customers. Offer special discounts or incentives to keep your revenue flowing. We all know we’re looking for ways to save money right now and browsing the internet for discounts, so why not be the business people can turn to?
Providing special offers is a great way to engage with your customers and keep a steady source of incoming dollars that will keep your doors open. Remember social media and PPC advertising? You can use these marketing ideas to push out and promote your special offers, too. And if you want to do this correctly, reach out to our team to learn about call tracking for your special offers and campaigns.
3.Be Prepared to Adapt & Adjust Accordingly With Your Local or State Government: With COVID-19, every day is something new. As more new guidelines and regulations are being rolled out, you have to do everything you can to keep up. As a business owner, that means shifting your marketing ideas and being able to adapt and adjust accordingly. Are you a local restaurant in Louisville known to stay busy with dine in service? Refocus your strategy and offer up delivery, carry out, or curbside pickup when possible. Think you can’t take your personal training business online? Think again. Use technology to create an at-home workout video for your clients.
Remember, we live in the day and age of technology. Host your weekly meetings via Zoom, Google Hangouts, or Skype. Instead of cancelling a face to face meeting, offer to FaceTime a potential client or give them a call.
And finally, be sure you’re keeping your clients informed about how you’re protecting them and letting them know about the increased sanitary practices or new health-related procedures you’re putting into place.
4.Finish Your Digital To-Do List: Those items that pertain to your company’s marketing often fall through the cracks when there’s so much to do during a normal business day. Use this downtime to get those things taken care of. In need of a website redesign or an SEO audit to ensure you’re maximizing your optimization strategy? Give us a shout. We’d be more than happy to help you analyze your current plan and throw around some fresh marketing ideas to help create a custom strategy that’s right for you.
Like we mentioned before, use this time to schedule out some social media posts so that your customers can stay engaged and up to date with your business changes. Don’t have any email marketing? Go ahead and sign up for MailChimp or Constant Contact. Upload all of your contact information, create a template and start sending out communications to your past customers, prospects and referral partners.
5. Check The Consistency of Your Message & Be Human: Right now, during COVID-19, it’s important to remember that yes, you’re a business owner, but you’re also a human being. Right now, we’re all in this together. It’s time to show the side of your company that reminds people why you do what you do. Ultimately, that’s helping someone.
Use this time to check the consistency of your messaging or branding. Be kind and show that your company is here to help people who are worried about their futures. Be empathic and self aware. Be personal. Give out your phone number for customers you can help, share your story, and remind your customers that you’re here for them, for business AND personal matters.
Supporting Local Businesses: One Thing Marketing Thanks YOU
If anything, we hope we’ve given some insight and helpful tips by sharing our final five our best marketing ideas to use during the COVID-19 pandemic. At One Thing Marketing, we are fortunate to have the ability to continue our work from the safety of our homes, and stay connected to each other, and our clients, through technology.
We’d like to thank each and every one of you for supporting our company and looking forward to the chance to do the same for you.
Through video chat or phone call, we’re available to sit down and share marketing ideas, SEO tips, and more. Schedule a free, 30 minute brainstorming session with our team today, and together, we can find a way to create a customized marketing strategy that works for you.
Oh, and don’t forget to wash your hands.