CASE STUDY

Foundation Repair Company Achieves a 2,302% ROI with a New Digital Strategy

THE BACKGROUND

Crossroads Foundation Repair was facing issues with its marketing efforts. Their previous marketing partner failed to follow through on commitments, offered little transparency, and refused frequent meetings. Additionally, they spent large amounts on Google Ads without seeing proportional returns.

THE CHALLENGE

Crossroads needed to expand their digital presence and increase lead generation while improving transparency in its marketing efforts. They required a comprehensive strategy that could support business growth and reduce dependency on high Google Ad spend.

THE STRATEGY

We designed a new responsive website for Crossroads, making it more user-friendly with optimized content. We implemented an SEO strategy focused on local search and content marketing to boost visibility. Additionally, we cleaned up online listings and implemented a lead-generation strategy to expand their digital reach.

THE OUTCOME

  • Enhanced ROI: With a substantial improvement in ROI, Crossroads maximized the impact of their marketing efforts, resulting in a much stronger return on investment compared to previous years.
  • Lower Cost Per Lead: The cost per lead decreased notably, allowing them to attract more potential customers while reducing overall marketing spend.
  • Increased Traffic: Crossroads saw a steady rise in website traffic, boosting their visibility and bringing more prospective clients to their site.
  • Sustained Lead Growth: Over time, they achieved consistent growth in lead generation, strengthening their position as the go-to foundation repair company in their market.

KEY RESULTS

132%

Increase in
total leads

42%

decrease in
cost per lead

62%

increase in
google traffic

2,302%

year 2 return on
investment

Witness the Difference

These before-and-after images show how Crossroads Foundation Repair’s local search presence has improved, with color-coded dots illustrating the shift from low to high visibility.

Proof in Every Project

I have been using One Thing now for over a year with both of my foundation repair companies. Not only have they helped me save a significant amount of money spent on marketing, they have also increased my amount of leads significantly. They are very knowledgeable, professional, and always willing to help. I would 100% recommend giving them a call about your service based business!

Kyle Leman, Owner of Crossroads Foundation Repair

Built for Performance, Designed to Impress

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