CASE STUDY
Foundation Repair Company Achieves a 2,302% ROI with a New Digital Strategy
THE BACKGROUND
Crossroads Foundation Repair was facing issues with its marketing efforts. Their previous marketing partner failed to follow through on commitments, offered little transparency, and refused frequent meetings. Additionally, they spent large amounts on Google Ads without seeing proportional returns.
THE CHALLENGE
Crossroads needed to expand their digital presence and increase lead generation while improving transparency in its marketing efforts. They required a comprehensive strategy that could support business growth and reduce dependency on high Google Ad spend.
THE STRATEGY
We designed a new responsive website for Crossroads, making it more user-friendly with optimized content. We implemented an SEO strategy focused on local search and content marketing to boost visibility. Additionally, we cleaned up online listings and implemented a lead-generation strategy to expand their digital reach.
THE OUTCOME
- Enhanced ROI: With a substantial improvement in ROI, Crossroads maximized the impact of their marketing efforts, resulting in a much stronger return on investment compared to previous years.
- Lower Cost Per Lead: The cost per lead decreased notably, allowing them to attract more potential customers while reducing overall marketing spend.
- Increased Traffic: Crossroads saw a steady rise in website traffic, boosting their visibility and bringing more prospective clients to their site.
- Sustained Lead Growth: Over time, they achieved consistent growth in lead generation, strengthening their position as the go-to foundation repair company in their market.
KEY RESULTS
132%
Increase in
total leads
42%
decrease in
cost per lead
62%
increase in
google traffic
2,302%
year 2 return on
investment
Witness the Difference
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