Why are reviews so important for home builders and remodelers?
Referrals are the primary way remodelers and builders acquire new business. When a client doesn’t have a personal recommendation, they often turn to Google for answers.
Why do homeowners put so much weight on reviews?
Potential clients usually read reviews before even visiting your website. If you lack reviews, they might move on to another builder or remodeler with glowing testimonials. Reviews serve as social proof that previous clients have had positive experiences with you. According to reviewtrackers.com, six out of ten consumers check Google reviews before contacting a business. These reviews give your business instant credibility and provide potential clients with confidence.
Most of us have read or written reviews before making significant purchases, knowing how influential a few sentences can be. Positive testimonials often outperform and outlast other forms of advertising, making them invaluable for your business.
Getting the reviews you want is easier than you think
The Straightforward Ask
People enjoy sharing their experiences, so being direct is the best approach. Timing is crucial. When a client compliments your work, acknowledge it and mention how helpful reviews are for your business and potential clients. Whether in person or over the phone, a one-on-one request is often the most effective way to encourage happy client testimonials.
A Personalized Email
Following up with a personal email after a job is complete can be more impactful than an automated one. This personalized touch gives you the perfect opportunity to ask for a review. Including a link to the Google review platform can make the process seamless for your client. If you have a specific aspect of your service you’d like highlighted, craft your wording to suggest it, but keep it natural and honest.
Utilize Social Media
Encouraging reviews on social media can also be effective. You can send your client a direct message on Instagram or Facebook, or tag them in a post showcasing their new space. Social media can reach a broad audience, extending your reach through your client’s connections.
Whatever method you choose, ensure it’s easy for clients to leave reviews. Mention where you’d like the review posted, and follow up if you don’t see one after a few days.
Keeping it simple will increase your reviews
Focus on a few popular review sites like Yelp, Home Advisor, Houzz, Angi, Facebook, Nextdoor, and Google. Always include a link to your preferred review platforms, and make these links easy for clients to find.
Potential places to include your review links are:
- The bottom of your invoice
- On your website
- In the signature line of every email
- Consider using QR codes, which have become increasingly popular. You can generate a QR code from a service like QR Code Tiger, download it, and print it on business cards or flyers. A quick scan can direct clients to your review page or a landing page with links to various review sites.
How to use reviews to grow your construction company
SEO is crucial for your website and local rankings. Reviews are a powerful tool for improving your search results and can help your company appear before your competition, especially in local searches.
Driving reviews to Google, among other platforms, can boost your rankings. According to Google, engaging with your reviewers shows that you value their feedback, which can enhance your business’s visibility.
Additionally, you can integrate testimonials into your website using “widgets” that automatically display positive reviews. This can increase potential clients’ confidence in hiring you.
Start with One Review
The most important part of getting reviews is to demonstrate that past clients were satisfied. While improving Google rankings takes time, it starts with a single strong testimonial. Mastering the art of asking for reviews will lead to more positive feedback.
Tips for Getting Reviews:
- Just ask
- Explain the importance of reviews
- Personalize your request
- Make it easy with a link
- Follow up if necessary
- Engage with every reviewer
Here’s to getting more 5-star reviews!
