What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. – Wikipedia
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – Moz
The Purpose of Louisville SEO
The main purpose of Louisville SEO is to help your site rank (or show up) as high as possible in the search results when people search for your product or service on Google or other search engines. You can have the most amazing website in the world, but if no one knows it’s there, it isn’t going to help you get more customers or make any money.
Maybe the simplest way to explain it is: the higher you rank on Google, the more people see your site. The more that people see your site, the more customers and sales you will get.
When people do a search on Google, they are typically not searching for your business by name. Most people do not search for “Joe’s Auto Shop”. The only people that perform searches for your business name are your current customers.
When people are looking for a product or service, most search on Google to find whatever they are looking for. They search “Louisville plumber” or “Louisville dentist”. These customers are actively searching for your services and are ready to buy. All you have to do is position your business so they can find you.
“I found One Thing Marketing when I was looking for a local company that could help me with SEO for my startup website. The results have been better than I could have expected and Dan’s personalized service is exactly what I needed.”
According to biakelsey.com, 97% of consumers use some form of online media when researching products or services in their local area and 90% use search engines. So if you’re a local business, being visible to customers searching for your products or services online can give you a tremendous advantage.
The fact is searchers click on one of the top 3 spots in the Google search results 70% of the time and 95% of searchers never look past the first page. If local customers searching for the products or services that you sell and you’re not at least on the first page, you’re not going to get their business. Your competitors will.
Search for “Your City Your Industry” on Google. (Example: Louisville plumber, Louisville dentist) The top 3 results are the competitors who are getting all of the business from local customers. This doesn’t mean those companies are the best in the industry, but they are more likely to be clicked on by local customers simply because of where they show up in the search results.
How Does Louisville SEO Work
The video above explains it pretty well, but basically, there are hundreds of ranking factors when searching on Google.
The factors and their importance change over time. The methods used to rank a site today may not work next month, so it’s critical to keep up with these changes and be able to adapt in order to maintain your site’s visibility.
This is the biggest hurdle for business owners to learn and manage Louisville SEO themselves. They are busy running their businesses, so even if they find the time to learn some basics, a month from now, what they’ve learned may no longer be relevant.
Louisville SEO is an ongoing process. It isn’t a “set and forget” strategy. You have to continually be adding to your site in order to see improvements in your visibility. If you consistently build on the work you have done and do more than your competition, you will generate more traffic to your site and attract more customers to your business.
What’s My Investment?
SEO is the first step to getting your business found online. Right now, there are tons of potential customers out there searching for the services you offer. Make sure your business is being found. A typical client with One Thing Marketing will invest between $1,000 and $3,500 per month into their online marketing plan in order to put their business in front of more local customers who are actively looking for their products and services. For businesses that are looking to get their online marketing efforts off the ground, we offer a la carte services starting at $6,375 for initial website optimization (with payment options available).
Success doesn’t happen overnight. We’re in it for the long haul.