HOW DOES LOUISVILLE SEO WORK?
The video above explains it pretty well, but basically, there are hundreds of ranking factors that Google uses to rank your site in the organic search results (the listings underneath the advertisements at the top).
In fact there are over 200 ranking factors!
But we turned 200 into 3.
What we mean is, we categorized all 200 ranking factors into 3 simple ones.
This is a big one. What is on your website has to tell Google what your site is about and what it is trying to rank for.
For example, if you are a window installer, Google needs to be able to quickly tell that your site is about window installation.
How do you do this?
You must have content that is both relevant and resourceful to your site visitors. The more you have, the more Google will start to correlate your site to your industry.
When you work with our online marketing company, the first step of SEO we do for our clients is create content around their services/products. We then optimize that content using an SEO strategy that has been tailored to you. All this combined will achieve the ultimate goal of relevance.
This factor is a two-parter…
1. Domain Age: Trust has a lot to do with how old your site is. The older the site, the more likely Google is to trust that site more and suggest it to searchers.
2. Links: Trust is also influenced by incoming links. These are the links that come from external websites to your website.
If you have multiple external links from Google-trusted websites to your site, then Google will be more willing to suggest your site to its searchers.
During this step, our team continues to build onto the relevant content. Our content coordinators and SEO expert do this by creating content that answers industry-specific questions. This could be through FAQs, blog posts, and/or answering specific questions your customers are not getting answered by your competitors. This type of content will give you a better chance of gaining quality organic links to your website from Google-trusted websites.
This is another two-part factor…
1. Industry: How many businesses in your industry are in the area you want to target? How many of those are optimizing their websites?
The density of the competition in your industry can have a huge effect on how easy or hard it will be to rank in the search results. The more competition in your industry, the harder it will be to rank. Simple as that.
If you are the only plumber in the city, then you will have a much easier time being found online versus if you are one plumber among fifty in one city.
2. Location: It is harder to show up in the search results for a specific city in which you do not have a physical address.
For instance, if you are an accountant whose office is in Shepherdsville, KY, but the clients you would like to target are in Louisville, KY. This is a case of Proximity of Address to the Point of Search.
If your business is not in the area in which you want your clients to be located, it will take a bit more effort to show up in the results when those clients do a Google search for your service/product.
The factors and their importance change over time. The methods used to rank a site today may not work next month, so it’s critical to keep up with these changes and be able to adapt in order to maintain your site’s visibility.
This is the biggest hurdle for business owners to learn and manage Louisville SEO themselves. They are busy running their businesses, so even if they find the time to learn some basics, a month from now, what they’ve learned may no longer be relevant.
Louisville SEO is an ongoing process. It isn’t a “set and forget” strategy. You have to continually be adding to your site in order to see improvements in your visibility. If you consistently build on the work you have done and do more than your competition, you will generate more traffic to your site and attract more customers to your business.
For a more in-depth look into SEO, click over to our article about how long SEO takes.
WHAT’S MY INVESTMENT?
SEO is the first step to getting your business found online.
Right now, there are tons of potential customers out there searching for the services you offer, and we can help make sure you’re being found. Our dynamic clients, those investing in ongoing work with One Thing Marketing start at $1,500 per month to put their business in front of more customers who are actively looking for their products and services. For businesses that are looking to get their online marketing efforts off the ground, or need a one time service, we offer a la carte services starting at $6,350 for initial website optimization (with payment options available).