This one-man show needed help to grow its business. Running the whole shindig and marketing, they weren’t able to focus their attentions in the right areas to properly promote the business.
The previous website lacked the optimization necessary to gather much of a following. Like many entrepreneurs, BET believed by only relying on Google Adwords, the marketing problems would be solved. Unfortunately, this just led to more frustration as they weren’t getting the substantial growth the business demanded. Despite their motivation to reach success, they lacked the proper know-how to correctly select and execute the most effective online marketing strategies by not having consulted a professional for their expertise.