Project Description

About Bluegrass Executive Transportation

Bluegrass Executive Transportation provides top of the line vehicles to clients with all the amenities and comfort of a Limousine, without all the stretch and price. Big or small, they transport them all. Being considerate of client and corporate travel needs, BET aims to make every ride as luxurious as their customer service.

Marketing Return On Investment

597%
6 Month Estimated ROI

INDUSTRY ONLINE COMPETITIVENESS – 30%

Upgrading their online marketing from a quick trip to a comfortable ride.

The Problem

This one-man show needed help to grow its business. Running the whole shindig and marketing, they weren’t able to focus their attentions in the right areas to properly promote the business.

The previous website lacked the optimization necessary to gather much of a following. Like many entrepreneurs, BET believed by only relying on Google Adwords, the marketing problems would be solved. Unfortunately, this just led to more frustration as they weren’t getting the substantial growth the business demanded. Despite their motivation to reach success, they lacked the proper know-how to correctly select and execute the most effective online marketing strategies by not having consulted a professional for their expertise.

bluegrassexecutivetransportation home - before

The Solution

In order to pull Bluegrass Executive Transportation to the top, One Thing Marketing implemented a relatively simple approach. We redesigned the website to reflect the ease of his services and the smooth rides they offer through this company.

Through focusing on on-page search engine optimization (SEO) and local search optimization, BET began to garner a following. Pairing this with a new website launch greatly compounded their results as they were targeting the correct market in the correct locations, generating a heavy influx of traffic to the site.

What We Did

  • Website Design

  • Content Development / Copywriting

  • Search Engine Optimization (SEO)

  • Local Search Optimization

BEFOREAFTER

The Results

After only three months of work creating and optimizing a successful website, Bluegrass Executive Transportation’s results truly do speak for themselves.

In the first year, BET saw an increase of 831% in Google traffic to his site due to proper website management and strategic SEO tactics. And this was back in 2011.

But it doesn’t stop there. We began monitoring contact form submissions in 2014. After just one year, BET experienced a 236% increase.

This huge growth became an exponential trend in his Google traffic. Four years after our initial launch, Bluegrass Executive Transportation continued to bring in a massive number website visits. As of February 2017, the site experienced a 4106% increase over his original numbers. A perfect example of a high return on your investment!

Google Traffic

831%

1 Year Increase in
Traffic from Google

Google Traffic

4106%

4 Year Increase in
Traffic from Google

Contact Form Leads

236%

1 Year Increase in
Contact Form Leads

“One Thing Marketing was exactly what I was looking for and I found it! I needed local help with someone who actually cares about me and my business. Dan is that guy! He single handedly changed my life and my business. With a new website and SEO, within a couple of months the business is pouring in and my company is the first listing in its category. Sometimes, I even have more business than I can handle! The thing that I appreciate most is Dan’s knowledge and honesty. He will tell you what you need and how much it will cost for your desired results. He will not upsell you on things that you don’t need. SEO is a gray area for most people and can be confusing. That is what makes Dan so good, he really does a good job of explaining the process making you feel more comfortable about it all. This makes you feel good about spending your hard earned money with him. The other great thing is that he is local and available for any issues that you may have. You are not just another number at One Thing Marketing, you feel like family. If you want results and honesty, then you found the right place!”

Chris Hellmann - Louisville, KYChris Hellmann, Owner - Bluegrass Executive Transportation

Don’t let these results make you jealous. Put yourself in the driver’s seat.