As an older company, Braden Insurance had little to no experience in online marketing. They focused all of their attention on the more traditional marketing methods, like running print advertisements.
While this was effective in the early days, over the years they struggled staying up-to-date on trends and adjusting their strategy to address the changing needs of the customer. By failing to upgrade their strategy, Braden was losing tons of potential clients.
The cluttered, poorly designed, and outdated website also wasn’t doing them any favors. Their website had absolutely no SEO or online marketing of any sort, which is a big no-no if you wish to create a successful online presence.
Braden Insurance needed a complete makeover.