Project Description

About Braden Insurance

Braden Insurance has been serving Louisville, KY area residents for over 50 years. As an independent agency, they represent multiple leading insurance companies rather than any single provider, allowing them to help you select the best insurance policies or Medicare Supplement plans in Louisville, KY for your situation. Whether you’re looking to insure your cars, homes, businesses, or families, Braden Insurance can lead you in the right direction.

Contact Form Leads

240%

1 Year Increase in
Quote Form Leads

Industry Competitiveness = HIGH

For every $1 invested, Braden Insurance earned $3.78

While they make sure their clients are protected, we make sure their marketing is covered.

The Problem

As an older company, Braden Insurance had little to no experience in online marketing. They focused all of their attention on the more traditional marketing methods, like running print advertisements.

While this was effective in the early days, over the years they struggled staying up-to-date on trends and adjusting their strategy to address the changing needs of the customer. By failing to upgrade their strategy, Braden was losing tons of potential clients.

The cluttered, poorly designed, and outdated website also wasn’t doing them any favors. Their website had absolutely no SEO or online marketing of any sort, which is a big no-no if you wish to create a successful online presence.

Braden Insurance needed a complete makeover.

bradeninsurance homepage - before

Google Traffic

249%

1st Year Increase in
Traffic from Google

Google Traffic

42%

Year over Year Increase in
Traffic from Google (since 2011)

Marketing Return On Investment

278%

1st Year Return
On Investment

The Solution

Needing to start fresh, One Thing Marketing completely rebuilt their website. The new design and website update worked to create a better user experience through improving the sitemap and overall readability.

After organizing the skeleton of a great marketing campaign, OTM began to work on the meat– the content. Producing new and unique content for the site through blog posts and other methods helped to generate more traffic to the website.

Furthermore, it allowed for better on-page SEO and local search engine optimization opportunities.

From start to finish, the overhaul of Braden Insurance’s online marketing was no easy task. However, this comprehensive approach worked very well.

What We Did

  • Website Design

  • Content Development / Copywriting

  • Search Engine Optimization (SEO)

  • Google My Business Optimization

  • Local Search Optimization

  • Content Marketing / Blogging

  • Link Building

  • Reputation Management

  • Website Maintenance

BEFOREAFTER

“After redesigning our website we can pick any of our relevant keywords or keyword phrases and do a Google search and there we are at the top. We’ve seen a huge increase in organic traffic to our site since working with One Thing Marketing. Results are what it’s all about, and One Thing Marketing gets results.”

Walter Braden - Louisville, KYWalter R. Braden, Jr., Vice President - Braden Insurance Agency, Inc.

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