Project Description

About Braden Insurance

Braden Insurance has been serving Louisville, KY area residents for over 50 years. As an independent agency, they represent multiple leading insurance companies rather than any single provider, allowing them to help you select the best insurance policies or Medicare Supplement plans in Louisville, KY for your situation. Whether you’re looking to insure your cars, homes, businesses, or families, Braden Insurance can lead you in the right direction.

Marketing Return On Investment

6 Month Estimated ROI

For every $1 spent, Braden Insurance earned $3.78


While they make sure their clients are protected, we make sure their marketing is covered.

The Problem

As an older company, Braden Insurance had little to no experience in online marketing. They focused all of their attention on the more traditional marketing methods, like running print advertisements.

While this was effective in the early days, over the years they struggled staying up-to-date on trends and adjusting their strategy to address the changing needs of the customer. By failing to upgrade their strategy, Braden was losing tons of potential clients.

The cluttered, poorly designed, and outdated website also wasn’t doing them any favors. Their website had absolutely no SEO or online marketing of any sort, which is a big no-no if you wish to create a successful online presence.

Braden Insurance needed a complete makeover.

bradeninsurance homepage - before

The Solution

Needing to start fresh, One Thing Marketing completely rebuilt their website. The new design and website update worked to create a better user experience through improving the sitemap and overall readability.

After organizing the skeleton of a great marketing campaign, OTM began to work on the meat– the content. Producing new and unique content for the site through blog posts and other methods helped to generate more traffic to the website.

Furthermore, it allowed for better on-page SEO and local search engine optimization opportunities.

From start to finish, the overhaul of Braden Insurance’s online marketing was no easy task. However, this comprehensive approach worked very well.

What We Did

  • Website Design

  • Content Development / Copywriting

  • Search Engine Optimization (SEO)

  • Local Search Optimization

  • Content Marketing / Blogging

  • Website Maintenance


The Results

In Braden Insurance’s first year partnering with One Thing Marketing back in 2011, the Google traffic to their website increased an impressive 249%.

Six years later, the site continues to be effective, even in such a competitive industry. Traffic has steadily increased to 1687% over six years.

All this traffic generated waves of potential clients. In fact, the number of quotes given to interested parties increased 240% from 2016 to 2017.

Google Traffic


1 Year Increase in
Traffic from Google

Google Traffic


6 Year Increase in
Traffic from Google

Contact Form Leads


1 Year Increase in
Contact Form Leads

“After redesigning our website we can pick any of our relevant keywords or keyword phrases and do a Google search and there we are at the top. We’ve seen a huge increase in organic traffic to our site since working with One Thing Marketing. Results are what it’s all about, and One Thing Marketing gets results.”

Walter Braden - Louisville, KYWalter R. Braden, Jr., Principal - Braden Insurance Agency, Inc.

Invest in an agency that treats you like family. You bring the casseroles, we bring the customers.