Project Description
About Claude Reynolds Insurance
For over 35 years, Claude Reynolds Insurance has been helping families, business owners, and churches with all their insurance needs. With over 5,000 families and 1,000 churches served, they have grown to become one of the largest and most successful insurance agencies in the Louisville area.
140%
1 Year Increase in
Quote Form Leads
For every $1 invested, Claude Reynolds Insurance earned $6.21
Insuring their peace of mind with sound website coverage since 2011.
The Problem
Insurance is an incredibly competitive industry. From local independent agencies to national companies, it can be difficult to attract customers. Claude Reynolds Insurance needed to find more effective ways to market their agency and help them stand out from their competitors in the local market.
For years, they had been relying on many of the same marketing and advertising methods, but in recent years they were starting to notice they weren’t getting the same results as they had in the past. And these advertising methods were continuing to be more expensive each year.
The company’s original website wasn’t optimized at all and struggled to generate traffic.
To solve these problems, they decided they wanted to focus on improving their website and online visibility in order to reach more potential clients online.
230%
6 Month Increase in
Traffic from Google
693%
6 Year Increase in
Traffic from Google
521%
6 Month Return
on Investment
The Solution
Through executing an expansive online marketing campaign, One Thing Marketing was able to help Claude Reynolds Insurance succeed.
The original website needed multiple updates, including modernizing the layout and rearranging the sitemap for usability to create a better user experience. Once the site was better organized, OTM implemented a number of online marketing tactics. Through developing new and unique content, like blog posts, the website was able to remain relevant within the competitive insurance industry.
These additional posts also created the perfect platform to launch carefully planned on-page SEO and local search optimization strategies.
What We Did
Website Update
Content Development / Copywriting
Search Engine Optimization (SEO)
Google My Business Optimization
Local Search Optimization
Lead Generation
Content Marketing / Blogging
Link Building
Website Maintenance
“As one of the first clients of One Thing Marketing what sets them apart is their service keeps getting better and better. Dan and his associates provide as much assistance and training (live and online) as you want. Dan and his Team have always been responsive to requests, and regularly reach out on a pro-active basis to suggest steps we can take to improve our SEO ranking and conversion ratios. I rated One Thing Marketing 5 stars because we have used other companies who made promises but could not deliver, Dan and his Team went above and beyond to reach our goals and deliver what they said they would. I wholeheartedly endorse One Thing Marketing for any business looking for a robust digital marketing solution (not just a website) that will carry them into the future.”
Matt Reynolds, Agent - Claude Reynolds Insurance Agency