Project Description

About Senior Home Transitions

Senior Home Transitions provides FREE senior living placement assistance service for residents of Louisville, KY and the surrounding areas. Patti Naiser and her experienced staff works to navigate the choices, costs, and processes of finding the senior community best suited for you or your loved one. Whether you’re in crisis mode or planning for future senior care, Senior Home Transitions is always there to offer their services, free of charge, to help you or your loved one find the best, most affordable care.

Google Traffic

207%

6 Month Increase
in Overall Leads

Industry Competitiveness = MEDIUM

For every $1 invested, Senior Home Transitions earned $5.73

While they help their clients settle in, we help their online presence stand out.

The Problem

Patti Naiser of Senior Home Transitions was counting on word of mouth referrals and methods of traditional marketing for the success of her business. She had a company website, but she was struggling to be found online.

Her website was full of bits and pieces of informative content and helpful resources, but without proper SEO and optimization, she was missing out on traffic to her website, and in turn, missing out on quality lead generation.

Patti Naiser needed someone who could take over with a proper marketing strategy in place to get Senior Home Transitions showing up in search results.

One Thing Marketing was that someone.

Phone Call Leads

30%

Year Over Year Increase
In Phone Leads

Google Traffic

40%

Year over Year Increase in
Traffic from Google (since 2016)

Marketing Return On Investment

473%

1st Year Return
On Investment

The Solution

The website for Senior Home Transitions just needed a little revamping and a lot of proper SEO. We began with a website rebuild, where we took the good and made it better. We implemented a full blown SEO strategy and started by targeting the different facilities that Patti worked with, since that’s what people would be searching for. People didn’t realize there is someone out there like Patti, who does what she does. So, we had to go where the people were going.

Once we finished the website rebuild, we then implemented a content marketing strategy. We took every bit of the previous content from the site, evaluated it, and then updated the content with proper SEO tactics. We invested in Content Development and created a blog, where we continue to add new posts based off her content marketing strategy.

Our latest work for Senior Home Transitions included Google My Business Optimization. From an ongoing basis, we continue to add more content to the site, as well as implement our Link Building strategy.

What We Did

  • Website Design

  • Content Development / Copywriting

  • Search Engine Optimization (SEO)

  • Google My Business Optimization

  • Lead Generation

  • Content Marketing / Blogging

  • Link Building

  • Website Maintenance

BEFOREAFTER

“One Thing Marketing took a site that was already online and improved it, along with adding proper SEO functions. I have had this site for 4 years and it wasn’t until they started their tweaking, that I showed up in search engines and have actually started getting business from my site! They are fantastic!”

Patti Naiser - Louisville, KYPatti Naiser, Owner - Senior Home Transitions

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