Project Description

About Xclusive Auto Detailing

Xclusive Auto Detailing is dedicated to providing the Louisville area with 5-star service with 100% customer satisfaction. Xclusive delivers the highest quality auto detailing through deep cleaning, waxing, polishing, and more. They can breathe life into your wheels and achieve that new car smell.

Phone Call Leads

362%

6 Month Increase in
Phone Leads

Industry Competitiveness = MEDIUM

For every $1 invested, Xclusive Auto Detailing earned $4.71

Cleaning their website from top to bottom… and in-between the cracks.

The Problem

After putting in a lot of effort with other marketing companies on ineffective campaigns, Xclusive grew frustrated. They just weren’t producing the necessary results for consistent growth. Xclusive began to run advertising through other channels, like couponing sites, and made some progress.

However, the discounted rates were eating into their profits, almost defeating the purpose of obtaining those leads. Instead of throwing money away on more and more traditional advertising methods, Xclusive decided it was time to upgrade to a more effective and innovative marketing strategy with a higher return on their investment.

xclusiveautodetailing-homepage-before 2

Google Traffic

244%

1 Year Increase in
Traffic from Google

Google Traffic

52%

Year Over Year Increase
in Total Leads

Marketing Return On Investment

371%

6 Month Return
on Investment

The Solution

After consulting with Xclusive, One Thing Marketing organized and implemented a comprehensive strategy to help generate a solid influx of positive leads. A website rebuild was paramount to their success. In order to provide the customer with a better user-experience, we updated the sitemap and modernized the design.

Creating new, unique content allowed for prime keyword selection to help Xclusive rank in the Louisville area, despite growing competition. During content development, we utilized many local search optimization and on-page SEO techniques to generate continued interest in their multiple services.

Call tracking allowed us to quantify the available leads, while also offering opportunities for improvement based on customer feedback.

What We Did

  • Website Design

  • Content Development / Copywriting

  • Search Engine Optimization (SEO)

  • Google My Business Optimization

  • Local Search Optimization

  • Lead Generation

  • Content Marketing / Blogging

  • Link Building

  • Website Maintenance

xclusiveautodetailing homepage - beforeAFTER

Need help cleaning up your act? It’s a team effort.

THAT’S WHAT’S UP