Claude Reynolds Insurance

About Claude Reynolds Insurance –

For over 35 years, Claude Reynolds Insurance has been helping families, business owners, and churches with all their insurance needs. With over 5,000 families and 1,000 churches served, they have grown to become one of the largest and most successful insurance agencies in the Louisville area.


6 Month Estimated ROI

Insuring their peace of mind with sound website coverage since 2011

The Problem

Insurance is an incredibly competitive industry. From local independent agencies to national companies, it can be difficult to attract customers. Claude Reynolds Insurance needed to find more effective ways to market their agency and help them stand out from their competitors in the local market.

For years, they had been relying on many of the same marketing and advertising methods, but in recent years they were starting to notice they weren’t getting the same results as they had in the past. And these advertising methods were continuing to be more expensive each year.

The company’s original website wasn’t optimized at all and struggled to generate traffic.

To solve these problems, they decided they wanted to focus on improving their website and online visibility in order to reach more potential clients online.

claudereynoldsinsurance homepage - before

The Solution

Through executing an expansive online marketing campaign, One Thing Marketing was able to help Claude Reynolds Insurance succeed.

The original website needed multiple updates, including modernizing the layout and rearranging the sitemap for usability to create a better user experience. Once the site was better organized, OTM implemented a number of online marketing tactics. Through developing new and unique content, like blog posts, the website was able to remain relevant within the competitive insurance industry.

These additional posts also created the perfect platform to launch carefully planned on-page SEO and local search optimization strategies.

What We Did

Website Update

Content Development / Copywriting

Search Engine Optimization (SEO)

Local Search Optimization

Content Marketing / Blogging

Website Maintenance

Industry Online Competitiveness0%

claudereynoldsinsurance homepage - new

The Results

After only one year of working with One Thing Marketing, their Google traffic more than tripled, increasing a whopping 230% in 2011.

As if that wasn’t impressive enough, it continues to achieve stellar growth. Over six years, Claude Reynolds Insurance’s website has maintained a 693% increase in Google traffic from 2011 to 2017.

These steady streams of traffic translate into big dollar signs. In fact, in their first year alone, the number of contact forms from prospective clients increased 118%.

Google Traffic


6 Month Increase in Traffic from Google

Google Traffic


6 Year Increase in Traffic from Google

Contact Form Leads


1 Year Increase in Contact Form Leads

Success doesn’t happen overnight. We’re in it for the long haul.