PSI Paving

About PSI Paving –

Based in Louisville, KY, PSI Paving services all your paving needs. From potholes in asphalt driveways to concrete curbing and even parking lot pavement, PSI takes on any challenge to provide you with the best looking finished product possible. Their strong focus on expertise, quality, and affordability allows them to complete the job and stay within your budget.


6 Month Estimated ROI

Helping their online marketing get from point A to point B without any bumps in the road 

The Problem

PSI Paving was suffering from taking on multiple ineffective marketing tactics at once. Juggling too many websites and local directories with conflicting information resulted in very inconsistent branding and generally inefficient marketing strategies. These avenues were not driving any business for PSI.

Despite these setbacks, PSI refused to give up and continued to try other tricks of the trade– namely, Google Adwords. Google Adwords can be very effective when partnered with a comprehensive online marketing strategy, but without targeted landing pages and consistent management, the tool falls flat. Without incorporating these additional tactics, PSI was simply wasting time, money, and energy on a plan that just wasn’t going to produce the desired results.

psipaving homepage - before

The Solution

Like a paving project, One Thing Marketing started with a solid foundation– the website. A fresh design coupled with SEO and local search optimization helped PSI Paving remain competitive within their industry while acting as a great platform from which to launch a very successful campaign.

Through call tracking, we were able to quantify the good leads pouring in, as well as identify any areas of opportunity for improvement based on customer feedback.

What We Did

Website Design

Content Development / Copywriting

Search Engine Optimization (SEO)

Local Search Optimization

Website Maintenance

Industry Online Competitiveness0%

psipaving homepage - after

The Results

As a result of syncing these marketing strategies, PSI Paving’s Google traffic soared. In the first year of implementing these tactics, their Google traffic increased 1880%.

And that traffic proved to be very fruitful with an increase of 1700% in contact forms from 2016 to 2017.

Call tracking helped us identify even more potential leads. Within the first four months, prospective sales jumped 680%. 

Google Traffic


1 Year Increase in Traffic from Google

Contact Form Leads


1 Year Increase in Contact Form Leads

Phone Call Leads


4 Month Increase in Phone Leads

The road to success is paved with good intentions… and our marketing services