Get to Know Our Team
Meet the personalities behind the projects.
Who We Are
Founded in 2011 and proudly based in Louisville, KY, One Thing Marketing serves as your Fractional CMO, providing strategic direction and expert execution to help your business grow.
We know how it feels to spend your marketing dollars on something only to be disappointed and frustrated when the results are far less than you expected.
We have a passion for this industry and helping our clients reach their goals. That’s why we’re always exploring new marketing techniques, strategies, and technologies to provide the best service for our clients.
Our Core Values
Accountability
Take responsibility for your actions, work, and impact on the organization, while holding others, including leaders, accountable as well.
Candor
Be open, honest, and direct in all communications, including constructive criticism, while maintaining professionalism and respect.
Continuous Improvement
Relentlessly refining our processes, sharpening our skills, and elevating our services. Never settling for “good enough”.
Always Be Learning
Commitment to growth in knowledge and skills, ensuring that we deliver the best possible value to our clients every time.
Team Work
Collaboration is key. We work together, leveraging diverse perspectives and strengths to achieve shared goals.
Have Fun
Foster a fun, engaging work culture that fuels creativity, motivation, and meaningful relationships.
Meet Our Team
Dan Skaggs
Founder
Dan is a seasoned SEO expert and marketing strategist with almost two decades of experience helping businesses grow their online presence. He takes pride in creating results-driven strategies that drive real growth for his clients. A Louisville native and bourbon enthusiast, Dan enjoys playing softball and golf, as well as spending time with his fiancé, Jessica, and their two dogs, Charlie and Teddy.
Sandra McCaffrey
Project Manager
Sandra combines creativity and strategy to craft content that captures a brand’s voice and strengthens its online presence. Passionate about storytelling and detail-oriented in her approach, she works to ensure every piece aligns with a client’s vision. Outside of work, she loves planning Disney trips, perfecting her homemade spaghetti sauce, and rewatching Friends.
Evan Kemper
Client Coordinator
Evan thrives on building strong client relationships and ensuring a seamless experience from onboarding to project completion. With a background in marketing and years of experience in client outreach, he loves seeing businesses grow and succeed. Outside of work, he enjoys playing pickleball and golf, staying active, and spending time with his fiancé and dog, Bear.
Will Hale
Project Coordinator
Will is passionate about helping local businesses grow by improving their online visibility through local SEO. With a background in marketing and experience in digital strategy, he enjoys seeing businesses connect with more customers. Outside of work, he loves hiking, exploring farmers markets, and making pottery.
Preston Harp
Marketing Coordinator
Preston is our go-to marketing pro, handling everything from crafting compelling content to running data-driven campaigns. A recent graduate from the University of Kentucky, she brings a passion for innovation and efficiency to every project. Outside of work, she enjoys staying active, cooking, painting, and spending time with family and friends.
Charlie Skaggs
Head of Security
Charlie is a playful and lovable office presence, known for his expert napping skills and knack for charming co-workers into giving him treats. When he’s not keeping an eye on the team, he’s busy destroying tennis balls, chasing his laser light, or engaging in a game of tug-of-war. A proud doggy school dropout, he’s happiest when surrounded by his favorite people.
