ROI of SEO: Why Investing in Search Engine Optimization is the Best Thing You Can Do For Your Business
Article Summary Search Engine Optimization (SEO) is an invaluable investment for your business. It is different from any other type of marketing because it puts your business in front of customers who are actively searching for the products or services that you sell. When compared to Pay-Per-Click (PPC), the results from SEO may not be immediate but they will grow overtime and continue to grow even if you stop investing. Results from PPC are instantaneous but will immediately go away when you stop paying. You can calculate your ROI of SEO with the [...]
The Basics of Link Building: 11 Simple Tactics to Get Ahead of Your Competition
As a business owner, you would do anything for your company, right? Afterall, it is your baby and you want to see it grow and thrive. In this day in age, no business can survive, let alone grow, without building an online presence. You’re smart enough to know that you need to hire a digital marketing company. Like One Thing Marketing, for example 😉 So we start the ball rolling by designing and building you a custom website and writing content to start bringing in traffic (ie. potential leads) to your website. Would you [...]
How To Increase Your Business’ Online Reviews By 7x in 7 Months
Answer this question for us… How important is your personal reputation? Probably pretty important. Many people would rather throw themselves into a volcano than have their reputation tarnished. Okay, not literally, but you get our point. Everyone wants their reputation to be positive, accurate, and be associated with their hard work. It works the exact same way for your business and its online reputation. So how do you spread the word about your company’s reputation online? One word...reviews. Without online reviews, your hard-earned reputation is not being seen by potential customers. And with most [...]
2 Key Marketing Strategies You Need to Build a Powerful Online Presence
During the COVID-19 pandemic, business owners across the country and right here in Louisville have been busy trying to adjust and learn to do business in ways like never before. From virtual meetings to suddenly offering carryout or curbside pickup, local businesses have been finding ways to make it work. As we continue to adjust to life as we know it, is your business prepared for a bounce-back surge in business? Will potential consumers be able to find your business online? More importantly, can potential consumers find your business online RIGHT NOW? Let’s face [...]
Marketing Ideas During COVID-19: 15 Ways to Invest in Your Business
We’ll come right out and say it. It’s a weird time that we’re living in. As business owners ourselves, we understand the sudden shift in business plans, marketing ideas, rearranged schedules, and re-prioritizing the health of your employees. This global pandemic, also known as COVID-19, has completely changed the world we’re living in. It’s easy to have gotten flustered or caught up in the panic of the unknown. What will this do for my business? Can we stay afloat? How will a pause or slowdown in business affect my life outside of work? What [...]
