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Marketing Your Paving Company Part 6: Reputation Management

Welcome to the final post in our 6-part blog series, Marketing Your Paving Company. In Part 5, we discussed why lead tracking is the most important component of your marketing strategy. (Lead tracking is what identifies which of your marketing initiatives are the most – and the least – effective for increasing your return on investment.) Today, we switch gears and dive into the world of reputation management; or in simpler terms, how to get good Google Reviews and/or Facebook Recommendations so you get more business.  If you’d like to read the earlier posts in [...]

By Dan Skaggs|2020-02-12T20:47:16-05:00February 12th, 2020|Online Marketing|

Marketing Your Paving Company Part 5: Lead Tracking

Welcome to Part 5 of our 6-part blog series, Marketing Your Paving Company. In our last post, we discussed why local search engine optimization (SEO) is the most effective tool for marketing your paving company to your local market. Today, we switch over to another piece of the puzzle--lead tracking.  If you’d like to revisit earlier posts from our series, you can read them by visiting the links below: Part 1: Marketing Your Paving Company Part 2: Your Website  Part 3: Search Engine Optimization (SEO) Part 4: Local SEO  Believe it or not, lead tracking [...]

By Dan Skaggs|2020-01-23T15:43:05-05:00January 23rd, 2020|Online Marketing|

Meet Charlie

Head of Security at One Thing Marketing Not everyone gets to meet Charlie since his job description doesn’t include working directly with clients, but a lot of people know him anyway. Sometimes people can hear him in the background during conference calls. And as he is Head of Security, they know he’s the one that tackles the ruff stuff. Charlie doesn’t know where he was born, but he grew up here in Louisville. He’s been working in this profession his whole life, and he joined the One Thing Marketing team three years ago. He takes [...]

By Dan Skaggs|2020-02-13T14:11:56-05:00January 17th, 2020|OTM Culture|

Marketing Your Paving Company Part 4: Local Search Engine Optimization

Welcome to Part 4 of our 6-part blog series, Marketing Your Paving Company. In today’s post, we’re going to talk about local search engine optimization (SEO) and how that will drive more visitors to your website. But first, in case you missed them, you can read Part 1 here, Part 2 here, and Part 3 here.  In our last post, we provided tips on how to incorporate on-page SEO into your website. Today, we’re still talking about SEO, but we’re switching on local SEO. Did you know there was a difference? Both types of SEO [...]

By Dan Skaggs|2020-02-08T22:59:42-05:00January 16th, 2020|Online Marketing, SEO|

Creating an Ongoing Digital Marketing Strategy Just For You: One Thing Marketing’s Dynamic Plan

You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? And rolling out one of those multi-colored arm flailing tube men to bring in customers isn’t the cure all. It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital [...]

By Sandra McCaffrey|2020-02-13T13:14:57-05:00January 13th, 2020|Online Marketing|

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