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Read Our Minds

Meet Charlie Skaggs

Head of Security at One Thing Marketing Not everyone gets to meet Charlie since his job description doesn’t include working directly with clients, but a lot of people know him anyway. Sometimes people can hear him in the background during conference calls. And as he is Head of Security, they know he’s the one that tackles the ruff stuff. Charlie doesn’t know where he was born, but he grew up here in Louisville. He’s been working in this profession his whole life, and he joined the One Thing Marketing team three years ago. He takes [...]

By Dan Skaggs|2020-01-17T16:55:31-05:00January 17th, 2020|Online Marketing|

Marketing Your Paving Company Part 4: Local Search Engine Optimization

Welcome to Part 4 of our 6-part blog series, Marketing Your Paving Company. In today’s post, we’re going to talk about local search engine optimization (SEO) and how that will drive more visitors to your website. But first, in case you missed them, you can read Part 1 here, Part 2 here, and Part 3 here.  In our last post, we provided tips on how to incorporate on-page SEO into your website. Today, we’re still talking about SEO, but we’re switching on local SEO. Did you know there was a difference? Both types of SEO [...]

By Dan Skaggs|2020-01-16T10:56:45-05:00January 16th, 2020|SEO|

Creating an Ongoing Digital Marketing Strategy Just For You: One Thing Marketing’s Dynamic Plan

You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? And rolling out one of those multi-colored arm flailing tube men to bring in customers isn’t the cure all. It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital [...]

By One Thing Marketing|2020-01-13T10:28:04-05:00January 13th, 2020|Online Marketing|

Meet Bailey Murphy

Office Manager at One Thing Marketing Her full name is Bailey Murphy, but she’s the kind of gal most people just call Bailey. Think of megastars like Prince, Rhianna, or Madonna… With personality and pizzaz like that, they don’t need surnames. And the same can be said for our Bailey, Office Manager at One Thing Marketing (OTM). Bailey describes her primary responsibility like this, “I basically keep Charlie in check (Charlie is the Security Officer; we’ll meet him in another post), and make sure everyone is being productive during the workday.” Charlie may be Bailey’s [...]

By Dan Skaggs|2020-01-10T14:43:28-05:00January 10th, 2020|Online Marketing|

Marketing Your Paving Company Part 3: On-Page Search Engine Optimization

Welcome to Part 3 of our 6-part blog series, Marketing Your Paving Company. In today’s post, we’re going to talk about on-page search engine optimization (SEO), but before we do that, in case you missed it, you can read Part 1 here, and Part 2 here. So, what is on-page SEO anyway? Simply put, on-page SEO is purposeful content and HTML code that has been optimized so it is visible to Google (and other search engines). The most common way to add content to your website is by writing blog posts (similar to this one). [...]

By Dan Skaggs|2020-01-09T08:07:29-05:00January 9th, 2020|SEO|