Welcome to the final post in our 6-part blog series, Marketing Your Paving Company. In Part 5, we discussed why lead tracking is the most important component of your marketing strategy. (Lead tracking is what identifies which of your marketing initiatives are the most – and the least – effective for increasing your return on investment.) Today, we switch gears and dive into the world of reputation management; or in simpler terms, how to get good Google Reviews and/or Facebook Recommendations so you get more business.  If you’d like to read the earlier posts in [...]

Welcome to Part 5 of our 6-part blog series, Marketing Your Paving Company. In our last post, we discussed why local search engine optimization (SEO) is the most effective tool for marketing your paving company to your local market. Today, we switch over to another piece of the puzzle--lead tracking.  If you’d like to revisit earlier posts from our series, you can read them by visiting the links below: Part 1: Marketing Your Paving Company Part 2: Your Website  Part 3: Search Engine Optimization (SEO) Part 4: Local SEO  Believe it or not, lead tracking [...]

You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? And rolling out one of those multi-colored arm flailing tube men to bring in customers isn’t the cure all. It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital [...]