Read Our Minds

In a world run by the persuasive power of advertising, millions of messages go in one ear and out the other, every single day. Think about the last commercial you heard, brochure you skimmed through, website you visited, or business card you received. Can you actually tell me anything specific that stuck out to you?  We humans have a knack for filtering out the noise, and we’re pretty good at paying attention to what we want to. It doesn’t matter if a message gets delivered to us via traditional marketing or through some type [...]

Marketing has always been about connecting with your audience in the right place, at the right time. Creating wholesome relationships between businesses and consumers is all about knowing how to showcase your brand, present your message, and sell the benefits of your products and services. It takes a special stroke of genius and a little marketing magic to actively place your business where consumers are searching. With a little help from technology, consumers gained the power to have whatever they seek or desire right at their fingertips. Smartphones, tablets, and computers offer an advanced, [...]