Marketing Ideas During COVID-19: 15 Ways to Invest in Your Business
We’ll come right out and say it. It’s a weird time that we’re living in. As business owners ourselves, we understand the sudden shift in business plans, marketing ideas, rearranged schedules, and re-prioritizing the health of your employees. This global pandemic, also known as COVID-19, has completely changed the world we’re living in. It’s easy to have gotten flustered or caught up in the panic of the unknown. What will this do for my business? Can we stay afloat? How will a pause or slowdown in business affect my life outside of work? What [...]
Big Benefits for Your Business: A Beginner’s Guide to Google My Business Optimization
In a world of ever growing, ever changing business tactics, what are you doing for your business that makes you stand out among the rest? It’s hard enough making your business stand out against the store down the street. Brick and mortar stores everywhere, and right here in Louisville, KY have to compete against one another, but now more than ever, they also have to compete with online shopping, retail stores, and other businesses who have taken their products and services online. Did you know that 97% of consumers use the internet when looking [...]
Meet Charlie
Head of Security at One Thing Marketing Not everyone gets to meet Charlie since his job description doesn’t include working directly with clients, but a lot of people know him anyway. Sometimes people can hear him in the background during conference calls. And as he is Head of Security, they know he’s the one that tackles the ruff stuff. Charlie doesn’t know where he was born, but he grew up here in Louisville. He’s been working in this profession his whole life, and he joined the One Thing Marketing team three years ago. He [...]
Creating an Ongoing Digital Marketing Strategy Just For You: One Thing Marketing’s Dynamic Strategy
You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital marketing strategy include; Having a good business presence Ensuring your business is consistently visible to the right customers The [...]
Meet Bailey
Office Manager at One Thing Marketing Her full name is Bailey Murphy, but she’s the kind of gal most people just call Bailey. Think of megastars like Prince, Rhianna, or Madonna… With personality and pizzaz like that, they don’t need surnames. And the same can be said for our Bailey, Office Manager at One Thing Marketing (OTM). Bailey describes her primary responsibility like this, “I basically keep Charlie in check (Charlie is the Security Officer; we’ll meet him in another post), and make sure everyone is being productive during the workday.” Charlie may be [...]