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Marketing Your Paving Company Part 3: On-Page Search Engine Optimization

Welcome to Part 3 of our 6-part blog series, Marketing Your Paving Company. In today’s post, we’re going to talk about on-page search engine optimization (SEO), but before we do that, in case you missed it, you can read Part 1 here, and Part 2 here. So, what is on-page SEO anyway? Simply put, on-page SEO is purposeful content and HTML code that has been optimized so it is visible to Google (and other search engines). The most common way to add content to your website is by writing blog posts (similar to this one). [...]

By Dan Skaggs|2020-01-09T08:07:29-05:00January 9th, 2020|SEO|

Marketing Your Paving Company Part 2: Your Website

Welcome to Part 2 of our 6-part blog series, Marketing Your Paving Company. Our first post guided you through the process of learning and setting marketing goals for your paving company. (You can read it here.) In today’s post, we move on to the topic of your website.  Many paving companies don’t realize the power of their website. They fail to see it can offer the same rewarding experience that customers have when they walk into their local hardware shop and have a leisurely look around. We understand that many of you have physical storefronts, [...]

By Dan Skaggs|2020-01-02T16:49:07-05:00January 2nd, 2020|Online Marketing|

Marketing Your Paving Company

Welcome to Marketing Your Paving Company, a 6-part blog series that will help you market your paving company in the new year. Our goal is to help you create a simple plan that will drive more customers to your doorstep!   During this series, we will demystify the marketing process and guide you through the key steps that will make up your plan: Part 1: Your Marketing Goals Part 2: Your Website Part 3: On-Page Search Engine Optimization Part 4: Local Search Engine Optimization Part 5: Lead Tracking Part 6: Reputation Management (How to get [...]

By Dan Skaggs|2020-01-22T11:03:09-05:00December 18th, 2019|Online Marketing|

Meet Evan Kemper

Client Coordinator at One Thing Marketing “Evan said...” “Oh, Evan emailed me and...” “Hey, good news from Evan...” “That’s a good question; I’ll ask Evan...” If there’s one name OTM clients know, it’s Evan Kemper. And that’s not just because his title is Client Coordinator. It’s because Evan is a go-to guy who truly cares. Born and in raised Louisville, Kentucky, Evan got his start in client relations at… well, somewhere other than One Thing Marketing. He was lured to OTM by his belief that we do things differently. “Web design is even more complex [...]

By Dan Skaggs|2019-12-13T10:43:03-05:00December 12th, 2019|Online Marketing|

Meet Sandra McCaffrey

Content Coordinator at One Thing Marketing For mere mortals, the World Wide Web can be a place of mayhem and mystery. Sure, you may be able to muddle through – with a map (a.k.a. Google) – but do you know how to get on the map? Don’t feel bad; most people don’t. That’s why they turn to One Thing Marketing. OTM knows how to put you on the map, and Content Coordinator Sandra McCaffrey (super-secret superhero name: Captain Content), is vital in making that happen. Sandra downplays her superpowers by describing her job in layman’s [...]

By Dan Skaggs|2019-12-06T13:34:41-05:00December 6th, 2019|Online Marketing|