Read Our Minds

Small business owners all over the world, and right here in Louisville, KY, are constantly seeking out new ways to interact with potential and pre-existing customers. One of the quickest, most simple, and most effective ways to do this is through the ever-growing world of social media marketing. There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+, and more. Google+, you say? Think again. What is Google+? Google+, as a social media platform, may not sound as familiar as some of the other ones we mentioned above. [...]

The objective of any marketing campaign is to make more money, right? You want to know that your advertising is actually working – that customers are seeing it, picking up the phone, and calling you. You should get a return investment on every piece of marketing you create, which means you need to track it. If you’re not tracking, there’s no way to know what’s working (and what’s not). Google analytics is a good choice for a website tracking tool, but it only goes so far. Call tracking is one of the best ways [...]

While discussing strategies for the new year, a lightbulb went off! What if we focused the beginning of the year on giving back to our community? Essentially, we wanted to give away a free comprehensive website build to a local non-profit organization. For these organizations, every second counts, so we decided to have the entire site completed in 24 hours!