People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business?
Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...
Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is a mention of a company that could include its name, address, phone number, website, etc. There are two types of [...]
IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented "10 Ways to Improve Your SEO Now" to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own marketing strategies. You can view that presentation below. 10 Ways to Improve Your SEO Now from One Thing MarketingSee how Dan, Brittany, and the rest of [...]
Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results page when queries are searched that relate to the publisher, and users can scroll through the posts like to see [...]