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Friday Finish Line | Are You Winning at Local Search?
Friday Finish Line | Are You Winning at Local Search?

Friday Finish Line | Are You Winning at Local Search?

Before slamming our computers shut and running out of the office and into the weekend, we've accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed. These numbers may or may not come as a surprise, but considering the growth in search numbers as well [...]

By Dan Skaggs|2019-04-02T10:05:16-04:00February 19th, 2016|Online Marketing|

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies
Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google's most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways and to test their understanding. Google Algorithms and Updates Throughout becoming the leader in search engine usage, Google has consistently [...]

By Dan Skaggs|2019-03-25T23:08:49-04:00February 16th, 2016|Paid Seaarch Marketing, SEO|

Friday Finish Line | The Best of Social Media
Friday Finish Line | The Best of Social Media

Friday Finish Line | The Best of Social Media

In this edition of the bi-weekly roundup, we'll shift our focus to social media news and will discuss Instagram's rapidly growing ad demand, the continuous climb in social spending...

By Dan Skaggs|2019-03-17T14:47:12-04:00February 5th, 2016|Social Media Marketing|

Organic and Paid Search: A Beginner’s Guide to SEO and SEM
Organic and Paid Search: A Beginner’s Guide to SEO and SEM

Organic and Paid Search: A Beginner’s Guide to SEO and SEM

According to Internetlivestats, Google processes 1.2 trillion searches worldwide each year. Taking that yearly number, it averages out to 3.5 billion searches per day, around 146 million...

By Dan Skaggs|2019-04-02T10:05:16-04:00January 29th, 2016|Online Marketing, SEO|

Friday Finish Line | Digital Marketing News
Friday Finish Line | Digital Marketing News

Friday Finish Line | Digital Marketing News

In this edition of the digital marketing news roundup, we examine multiple studies from leading resources that discuss rich content, the value of organic search and how users prefer to find local...

By Dan Skaggs|2019-04-02T10:05:16-04:00January 22nd, 2016|Online Marketing|