During the COVID-19 pandemic, business owners across the country and right here in Louisville have been busy trying to adjust and learn to do business in ways like never before. From virtual meetings to suddenly offering carryout or curbside pickup, local businesses have been finding ways to make it work. As we continue to adjust to life as we know it, is your business prepared for a bounce-back surge in business? Will potential consumers be able to find your business online? More importantly, can potential consumers find your business online RIGHT NOW? Let’s face [...]
The Return on Investment of Search Engine Optimization It can be difficult for small business owners in Louisville, KY or business owners of any kind, anywhere, to decide where they should spend their marketing dollars. You obviously want to spend your money on the types of marketing or advertising that will bring in the most customers. But how do you know which one(s) to choose? Typically the most important factor to consider when deciding to go forward with any marketing campaign is the potential return on investment (ROI). How much are you going to [...]
How long until I am #1 in Google? This is the question so many SEO experts hear from their clients day in and day out. Everyone wants that highly coveted top spot in the search results, but many do not understand what it takes to get there. The answer? Search Engine Optimization aka SEO. The list of benefits of an effective SEO strategy will blow your mind. Every business, and we mean every business, needs to invest their time, money, and effort into SEO. While many understand the benefits, some think that as soon [...]
Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified SEO strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google's most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways and to test their understanding. Google Algorithms and Updates Throughout becoming the leader in search [...]
According to Internetlivestats, Google processes 1.2 trillion searches worldwide each year. Taking that yearly number, it averages out to 3.5 billion searches per day, around 146 million...