SEO Archives | One Thing Marketing

ROI of SEO: Why Investing in Search Engine Optimization is the Best Thing You Can Do For Your Business

Article Summary Search Engine Optimization (SEO) is an invaluable investment for your business. It is different from any other type of marketing because it puts your business in front of customers who are actively searching for the products or services that you sell. When compared to Pay-Per-Click (PPC), the results from SEO may not be immediate but they will grow overtime and continue to grow even if you stop investing. Results from PPC are instantaneous but will immediately go away when you stop paying. You can calculate your ROI of SEO with the [...]

By Dan Skaggs|2022-07-20T13:05:12-04:00May 25th, 2022|Featured, SEO|

The Basics of Link Building: 11 Simple Tactics to Get Ahead of Your Competition

As a business owner, you would do anything for your company, right? Afterall, it is your baby and you want to see it grow and thrive. In this day in age, no business can survive, let alone grow, without building an online presence. You’re smart enough to know that you need to hire a digital marketing company. Like One Thing Marketing, for example ;) So we start the ball rolling by designing and building you a custom website and writing content to start bringing in traffic (ie. potential leads) to your website. Would you [...]

By Dan Skaggs|2020-06-24T20:34:20-04:00June 3rd, 2020|SEO|

2 Key Marketing Strategies You Need to Build a Powerful Online Presence

During the COVID-19 pandemic, business owners across the country and right here in Louisville have been busy trying to adjust and learn to do business in ways like never before. From virtual meetings to suddenly offering carryout or curbside pickup, local businesses have been finding ways to make it work. As we continue to adjust to life as we know it, is your business prepared for a bounce-back surge in business? Will potential consumers be able to find your business online? More importantly, can potential consumers find your business online RIGHT NOW? Let’s face [...]

By Sandra McCaffrey|2020-08-22T15:40:23-04:00May 8th, 2020|Local Search, Online Marketing, SEO|

SEO Timeline: How Long Does SEO Take To See Results?

How long until I am #1 in Google? This is the question so many SEO experts hear from their clients day in and day out. Everyone wants that highly coveted top spot in the search results, but many do not understand what it takes to get there. The answer? Search Engine Optimization aka SEO. The list of benefits of an effective SEO strategy will blow your mind. Every business, and we mean every business, needs to invest their time, money, and effort into SEO. While many understand the benefits, some think that as soon [...]

By Sandra McCaffrey|2020-08-08T21:21:36-04:00February 1st, 2019|Featured, SEO|

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified SEO strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google's most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways and to test their understanding. Google Algorithms and Updates Throughout becoming the leader in search [...]

By Dan Skaggs|2020-08-08T21:25:20-04:00February 16th, 2016|SEO|