Online Marketing

For business owners in and around Louisville, KY, there is one fundamental need...customers. Without the all important customer, you have no business. One of the best ways, if not THE best way to build your customer base is to build and grow an online presence for your business. Go ahead and ask yourself, “How the heck do I do that?!” We’re glad you asked! Hiring our digital marketing company, One Thing Marketing, is the answer. We are the best of the best when it comes to creating and building online marketing strategies. (Yes, we [...]

Everyone reading this has probably known at least one person they called “Dan the Man.” But after meeting this Dan – Dan Skaggs, Owner of One Thing Marketing – we’re convinced this might really be “Dan THE Man.” Dan has been building websites and sharing his SEO expertise (that’s Search Engine Optimization if you didn’t know, and it’s what makes websites appear at the top of search results on sites like Google) for over 12 years. A lot of changes have come to the world of SEO in that time, but many of Dan’s [...]

In a world run by the persuasive power of advertising, millions of messages go in one ear and out the other, every single day. Think about the last commercial you heard, brochure you skimmed through, website you visited, or business card you received. Can you actually tell me anything specific that stuck out to you?  We humans have a knack for filtering out the noise, and we’re pretty good at paying attention to what we want to. It doesn’t matter if a message gets delivered to us via traditional marketing or through some type [...]

Marketing has always been about connecting with your audience in the right place, at the right time. Creating wholesome relationships between businesses and consumers is all about knowing how to showcase your brand, present your message, and sell the benefits of your products and services. It takes a special stroke of genius and a little marketing magic to actively place your business where consumers are searching. With a little help from technology, consumers gained the power to have whatever they seek or desire right at their fingertips. Smartphones, tablets, and computers offer an advanced, [...]

Small business owners all over the world, and right here in Louisville, KY, are constantly seeking out new ways to interact with potential and pre-existing customers. One of the quickest, most simple, and most effective ways to do this is through the ever-growing world of social media marketing. There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+, and more. Google+, you say? Think again. What is Google+? Google+, as a social media platform, may not sound as familiar as some of the other ones we mentioned above. [...]