Online Marketing

Welcome to Part 5 of our 6-part blog series, Marketing Your Paving Company. In our last post, we discussed why local search engine optimization (SEO) is the most effective tool for marketing your paving company to your local market. Today, we switch over to another piece of the puzzle--lead tracking.  If you’d like to revisit earlier posts from our series, you can read them by visiting the links below: Part 1: Marketing Your Paving Company Part 2: Your Website  Part 3: Search Engine Optimization (SEO) Part 4: Local SEO  Believe it or not, lead tracking [...]

Head of Security at One Thing Marketing Not everyone gets to meet Charlie since his job description doesn’t include working directly with clients, but a lot of people know him anyway. Sometimes people can hear him in the background during conference calls. And as he is Head of Security, they know he’s the one that tackles the ruff stuff. Charlie doesn’t know where he was born, but he grew up here in Louisville. He’s been working in this profession his whole life, and he joined the One Thing Marketing team three years ago. He takes [...]

You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? And rolling out one of those multi-colored arm flailing tube men to bring in customers isn’t the cure all. It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital [...]

Office Manager at One Thing Marketing Her full name is Bailey Murphy, but she’s the kind of gal most people just call Bailey. Think of megastars like Prince, Rhianna, or Madonna… With personality and pizzaz like that, they don’t need surnames. And the same can be said for our Bailey, Office Manager at One Thing Marketing (OTM). Bailey describes her primary responsibility like this, “I basically keep Charlie in check (Charlie is the Security Officer; we’ll meet him in another post), and make sure everyone is being productive during the workday.” Charlie may be Bailey’s [...]

Welcome to Part 2 of our 6-part blog series, Marketing Your Paving Company. Our first post guided you through the process of learning and setting marketing goals for your paving company. (You can read it here.) In today’s post, we move on to the topic of your website.  Many paving companies don’t realize the power of their website. They fail to see it can offer the same rewarding experience that customers have when they walk into their local hardware shop and have a leisurely look around. We understand that many of you have physical storefronts, [...]