In a world run by the persuasive power of advertising, millions of messages go in one ear and out the other, every single day. Think about the last commercial you heard, brochure you skimmed through, website you visited, or business card you received. Can you actually tell me anything specific that stuck out to you? We humans have a knack for filtering out the noise, and we’re pretty good at paying attention to what we want to. It doesn’t matter if a message gets delivered to us via traditional marketing or through some type [...]
Marketing has always been about connecting with your audience in the right place, at the right time. Creating wholesome relationships between businesses and consumers is all about knowing how to showcase your brand, present your message, and sell the benefits of your products and services. It takes a special stroke of genius and a little marketing magic to actively place your business where consumers are searching. With a little help from technology, consumers gained the power to have whatever they seek or desire right at their fingertips. Smartphones, tablets, and computers offer an advanced, [...]
Small business owners all over the world, and right here in Louisville, KY, are constantly seeking out new ways to interact with potential and pre-existing customers. One of the quickest, most simple, and most effective ways to do this is through the ever-growing world of social media marketing. There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+, and more. Google+, you say? Think again. What is Google+? Google+, as a social media platform, may not sound as familiar as some of the other ones we mentioned above. [...]
The objective of any marketing campaign is to make more money, right? You want to know that your advertising is actually working – that customers are seeing it, picking up the phone, and calling you. You should get a return investment on every piece of marketing you create, which means you need to track it. If you’re not tracking, there’s no way to know what’s working (and what’s not). Google analytics is a good choice for a website tracking tool, but it only goes so far. Call tracking is one of the best ways [...]
While discussing strategies for the new year, a lightbulb went off! What if we focused the beginning of the year on giving back to our community? Essentially, we wanted to give away a free comprehensive website build to a local non-profit organization. For these organizations, every second counts, so we decided to have the entire site completed in 24 hours!