Online Marketing

You are a proud small business owner. You have been open for a few years now and business has been pretty good to you. Then out of the blue...WHAM! Your sales are decreasing, revenue is down, and you have no idea what’s going on! What are you going to do? Panic? It just so happens that we have the answer for ya… Customized Digital Marketing Strategy. The core steps to a successful digital marketing strategy include; Having a good business presence Ensuring your business is consistently visible to the right customers The [...]

For business owners in and around Louisville, KY, there is one fundamental need...customers. Without the all important customer, you have no business. One of the best ways, if not THE best way to build your customer base is to build and grow an online presence for your business. Go ahead and ask yourself, “How the heck do I do that?!” We’re glad you asked! Hiring our digital marketing company, One Thing Marketing, is the answer. We are the best of the best when it comes to creating and building online marketing strategies. (Yes, we [...]

What is IP Targeting? Imagine running your business based solely on cold calls out of the phone book. Chances are, you’re going to get burnt out really easily. Wouldn’t it be better if you had the contact information for the right customers with the time, money, and interest in your product? That is exactly what IP Targeting does for you. This method of digital advertising gives you the ability to be more strategic than ever before. IP targeting gives you the ability to market directly to a household, individual, the Louisville metro area (or [...]

In a world run by the persuasive power of advertising, millions of messages go in one ear and out the other, every single day. Think about the last commercial you heard, brochure you skimmed through, website you visited, or business card you received. Can you actually tell me anything specific that stuck out to you?  We humans have a knack for filtering out the noise, and we’re pretty good at paying attention to what we want to. It doesn’t matter if a message gets delivered to us via traditional marketing or through some type of [...]

Marketing has always been about connecting with your audience in the right place, at the right time. Creating wholesome relationships between businesses and consumers is all about knowing how to showcase your brand, present your message, and sell the benefits of your products and services. It takes a special stroke of genius and a little marketing magic to actively place your business where consumers are searching. With a little help from technology, consumers gained the power to have whatever they seek or desire right at their fingertips. Smartphones, tablets, and computers offer an advanced, [...]