Online Marketing

Before slamming our computers shut and running out of the office and into the weekend, we've accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed. These numbers may...

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google's most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...