What Is Digital Marketing?
Digital marketing refers to advertising delivered through digital channels. These channels include things such as search engines, websites, social media, email, and mobile apps. In a nutshell, this form of marketing encompasses all efforts that use an electronic device or the internet. Most commonly, digital marketing takes place in the following forms:
Paid Search/ Pay-Per-Click (PPC): PPC advertising typically refers to the result on the top or bottom of a search engine results page (or SERP, for short). This method of digital advertising allows a business or company to show up in a prominent position among other competitors within search results. As its name suggest, Pay Per Click advertising is when a business only pays for the service when their ad is clicked. PPC ads can be tailored to appear when specific search terms or keywords are entered, which in turn, creates ads that are targeted to a particular audience.
Search Engine Optimization (SEO): SEO is a complex process that occurs in a multitude of methods. Simply put, search engine optimization is the process of optimizing the content, technical set-up, and reach of your website for the purpose of having your page appear at the top of a SERP for a specific set of keyword terms. The goal is to drive consumers to your website. In the world of digital marketing, SEO enforces the need and importance of a well-constructed, easy to navigate website full of engaging content.
Content Marketing: Speaking of engaging content, let us introduce you to the term “content marketing”. Content marketing is not advertising, and it’s important to understand that this is a craft of its own. Here’s why: The goal of content marketing is to sell people something without them realizing it. With the perfect combination of strategy, creativity, optimization, and promotion, content marketing offers your audience relevant information, builds trust, and makes your business appear as an authority within your industry.
Social Media Marketing: Between selfies, memes, and the greatest Vine clips on a loop, social media has taken over the internet. Facebook, Twitter, Instagram, YouTube, you name it. Your consumers are already there. Many consumers today rely on social media networks to discover, research, or educate themselves about a brand before ever engaging with that organization.
It’s not enough to just be on social media; it’s all about being active on your accounts if you really want to reach your consumers. Creating a powerful presence across social media platforms means your audience will want to engage with your content. The more they want to engage with it, the more they will want to share it. Ultimately, this leads to them becoming a loyal customer to your company.
Email Marketing: Email, as old-fashioned as it may seem, is still an essential method of digital marketing. Email marketing is one of the quickest and most direct ways to reach consumers with critical information. But think about it. How many emails in your inbox are sitting there, unopened, right now? Effective email marketing campaigns are not just about sending emails – it’s about sending emails that people actually want to open. There’s a science behind email marketing. It takes crafted effort from an expert to make your email marketing messages trustworthy, relevant, conversational, and most importantly, opened by consumers.
The Goals and Benefits of Digital Marketing
By now, you realize that you can’t just launch a digital marketing campaign for the fun of it. In order to do digital marketing the right way, you have to do it well, with proper planning and your target consumers at the forefront of your focus.
By developing your online presence and interacting with consumers with their benefits in mind, your company will appear both approachable and authoritative. The best digital marketing agencies in Louisville have a clear picture of how each aspect of a digital marketing campaign supports the overarching goals of their clients. Once you start to implement your tactics and strategies successfully, the benefits of digital marketing begin to speak for themselves.
With digital marketing, you can see results of your efforts in real time, as they’re happening. Return on investment (ROI) can be measured in any aspect of your marketing efforts. Most commonly, you can track your ROI through things such as website traffic, content performance analysis, lead generation, and call tracking.
Tracking your efforts, and your success at each stage of your marketing campaign, allows you to pinpoint what’s working and what’s not. Ultimately, successful digital marketing and advertising converts to increased brand awareness and lead generation, which in return, results in more business.
That sounds great and all, but how much is all of this going to cost me? Are you asking yourself this yet? Well, the answer is quite simple, actually. Budgeting for your online advertising campaign really depends on what elements of digital marketing you’re looking to add to your current strategy. As a rule of thumb, it’s important to remember that ultimately, you get what you pay for: the more you put in, the more you get out.
Before You Choose A Digital Marketing Partner…
So, the wheels are starting to turn. The light bulbs are starting to go off. Your mind is having one of those “A-ha!” moments. Now, you know that digital marketing can take your business to the next level. You know what you need to do, but not how to do it. Or, honestly, you just don’t have the time. You’re a business owner, for crying out loud. You’ve got too much to think about and manage already… We get it.
There’s a solution for that.
Partnering with a local digital advertising agency in the Louisville, Kentucky area can take the responsibility of running a successful digital marketing campaign off your to-do list. Choosing the right agency to tell your brand’s story is critical.
As a business owner, it’s your responsibility to ask yourself the following questions before you hire a digital marketing agency to work with:
- Why do I want to hire a marketing company to handle my online marketing efforts?
- What exactly do I want them to do for me and my business?
- What is my budget?
- What is my end goal?
- What does success look like for my company?
A crucial thing to remember is that when seeking out a potential marketing partner, they can only take you as far as you want to go. That is assuming you actually know where you want to go.