ROI of SEO: Why Investing in Search Engine Optimization is the Best Thing You Can Do For Your Business
Article Summary Search Engine Optimization (SEO) is an invaluable investment for your business. It is different from any other type of marketing because it puts your business in front of customers who are actively searching for the products or services that you sell. When compared to Pay-Per-Click (PPC), the results from SEO may not be immediate but they will grow overtime and continue to grow even if you stop investing. Results from PPC are instantaneous but will immediately go away when you stop paying. You can calculate your ROI of SEO with the [...]