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The Return on Investment of Search Engine Optimization It can be difficult for small business owners in Louisville, KY or business owners of any kind, anywhere, to decide where they should spend their marketing dollars. You obviously want to spend your money on the types of marketing or advertising that will bring in the most customers. But how do you know which one(s) to choose? Typically the most important factor to consider when deciding to go forward with any marketing campaign is the potential return on investment (ROI). How much are you going to [...]

How long until I am #1 in Google? This is the question so many SEO experts hear from their clients day in and day out. Everyone wants that highly coveted top spot in the search results, but many do not understand what it takes to get there. The answer? Search Engine Optimization aka SEO. The list of benefits of an effective SEO strategy will blow your mind. Every business, and we mean every business, needs to invest their time, money, and effort into SEO. While many understand the benefits, some think that as soon [...]