***LET ME REPEAT THAT***
If you have any doubt about whether or not you should go after a particular link, don’t do it!
To elaborate a bit more on the second point; it’s better to have a few links that are of higher quality and relevance than a ton of links that are of poor quality.
Our Link Building experts here at One Thing Marketing know how to do Link Building the right way and the safe way.
One tool we have in our Link Building arsenal is the Website Link Analysis. This audit helps us find all the inbound links to your website, evaluate their quality, and attempt to remove or “disavow” them, if needed.
Up to this point, we have discussed what Link Building is, its importance, and its potential risks. If you have any questions or would like to talk to a member of our marketing team, please drop us a line. We would be happy to chat!
Why Is Relevance Important In Link Building?
Have you ever asked someone a question and their response was some long roundabout explanation that didn’t even answer your original question?
In reality, you have probably experienced this more than once.
The key to answering any question is…relevance.
Let’s use another example…
You hop on Google and do a search for “best vacation spots in Europe” hoping to find lists and articles about amazing European destinations.
Instead, you get a bunch of articles about the history of European royalty in the 18th century.
Is this answer relevant to your question?…..No
In reality, Google would never let that happen. They understand the importance of relevance. When you do a search for anything in Google, you will be given the most relevant information Google can find.
How does Google find the relevant sites?
One key factor is Link Building.
If your website has an inbound link from a website that is in the same industry or niche, it will carry a lot more weight than a link from a website outside of your industry or niche.
Links from relevant websites tell Google that you are knowledgeable about the information you provide; proving you’re a leader in what you do. Thus when people do online searches for information, products, or services similar to what you provide, Google will be more likely to show your website over others.
The higher you rank in Google for specific keywords, the more traffic you will get. And more traffic means more potential leads!
But what if the majority of your inbound links are from irrelevant websites? What happens then?
In this case, this does not look natural and could signal to Google that you are participating in “Black Hat” Link Building techniques, which could land you a penalty.
We know what you are thinking. You’re thinking “I’ll just go get a bunch of high authority, super-relevant links and I’ll be top dog!”
Well before we move onto our list of Link Building opportunities, we want to leave you with this important piece of info:
A few links from less authoritative, but relevant websites can be just as good,
as one link from a non-relevant, high-authority website.
You sell camera equipment that amateur astronomers can use to take pictures of the night sky through their telescopes. It is still worth your time and effort to get links on smaller, independent astronomy blog sites as it would be to get one link from a journalist at the Washington Post.
Link Building Opportunities You Can Do On Your Own
You read that heading right!
Link Building is not something that only professional marketing companies can do. Any business owner can join in on the fun.
You probably don’t realize it, but there are plenty of ways you can acquire links for your website all by yourself.
We are not saying that you have to do all the work. At One Thing Marketing, we have plenty of Link Building strategies we can use to acquire links for your website.
But there are certain types of links that we can’t get because they require a personal or business relationship that only you have.
Don’t want to ask for links? Not a huge deal.
We don’t necessarily need you to, but if you want to make the effort, it can be very beneficial for your business.
So hang on, because we are about to dish out 10 Link Building opportunities you can take advantage of today!
Anyone that you have a business relationship with that has their own website, you can ask for a link from their site to yours. This also includes your clients as well.
We will use the previous example of the realtor and pest control company. The realtor can have a link on their website to your website.
If the other party is not exactly sure where to add the link, you could offer these suggestions:
- Offer to write a piece of content that will benefit their readers. This article would include a link back to your website.
- You could leave them a review that they can put on their website – in exchange for them adding a link to your business in the signature.
Need some help asking? Here’s an email template to give you some ideas.
It’s [YOUR NAME], [POSITION] at [WEBSITE].
I was just on your site and noticed you have a company blog.
I know we’ve been working together for a while now, and I was wondering if you’d consider adding a link to our website on your blog?
Let me know.
2. Dealers & Brands
Let’s say you sell a product from a particular company. That company could have a page on their website that lists all the places their product is sold.
If you are not currently listed, it is worth shooting them an email asking to be listed. Afterall, you are helping sell THEIR product.
This email template can help you get started:
I’m [YOUR NAME], [POSITION] at [COMPANY].
We sell your product on our site here: [INSERT LINK TO PRODUCT]
I just noticed you have a dedicated “where to buy” page on your site – any chance you could add us to it?
Let me know,
If you are already in an association, like your local Chamber of Commerce, find out if they have a list of members on their website. If so, make sure your company has a listing or profile with a link to your website.
If there are associations that are relevant to your industry or location that you currently know of and are not a member, this is an opportunity.
If you work with us, we can evaluate the association’s website to see if acquiring a link is worth the time, effort, and money.
4. Event Sponsorship
Sponsoring a local event like a race or school sporting event is a great way to get your name out in the community, create positive attention, and potentially get a locally relevant link.
Do a bit of research in your area for upcoming events and use the following template to help draft up an email.
I’m [YOUR NAME], [POSITION] at [WEBSITE].
I’m looking to enquire about the sponsorship opportunity list on your site – are you still looking for sponsors?
If so, could you please send through pricing information, along with details of sponsor benefits.
5. Donate to a Business/Cause/Charity
This is similar to sponsoring a local event. When you donate either your time, money, or your services, it is a great way to support what is important to you and potentially get a link.
The Charity’s website, for example, could list out the name of their donors and/or volunteers.
Once you decide which cause to donate to, use the following email template to get the process started.
I’m [YOUR NAME], [POSITION] at [WEBSITE].
I’m contacting you today as I’d like to enquire about the donation process.
Could you send through more details about how to go about this?
6. Submit Your Company For An Award
Is your company great at what they do? (Of course it is)
Many award committees give out recognition for highest sales, best customer service, most successful business, best product, and the list goes on and on.
Do some research on industry-specific awards that you could submit your company to. If you win, you will most likely get some type of mention on their website with a link to your website.
7. Offer Deals/Coupons For Local Schools
Oftentimes, local restaurants, hair salons, or car mechanics will offer special discounts to students at the local schools and colleges. For example, 20% off their meal or a free oil change.
Students love deals and are more likely to use your product or service over your competitor if you offer them a deal.
Contact the school and tell them you are offering a discount on your products/services to all enrolled students. (You could have them present their student ID for verification) The school will then in turn, put you on their local discount list and…
Another link opportunity!
8. Guest Posting
This involves writing a piece of content for a website other than your own in order to build links to your website.
What’s great about this is that not only do you get a link to your website, but the people you are writing content for gets an article that is useful to their audience.
It’s good for both parties!
You could either write something yourself or if you work with One Thing Marketing, we can write something for you that includes a link back to your website.
This could be a little more time consuming because it involves writing content, so it is a good idea to have us check out the website to see if a link from there is worth the time and effort.
If you find an opportunity, use this email template to help you get started.
I’m [YOUR NAME], [POSITION] at [WEBSITE].
I was wondering if you’re still accepting guest posts, as I had an idea for a post that I feel would be perfect for your site.
Basically, I was thinking something along the lines of [INSERT WORKING TITLE NAME], where I’d discuss [GIVE A BRIEF, 2-3 SENTENCE OVERVIEW OF YOUR POST].
Would you be interested?
9. Alumni Directories
Several colleges and universities have alumni directories listed on their website. Each graduate’s profile includes information like their name, graduation year, major, and current job. Even links to company websites and resources can be found.
If you haven’t already, ask each of your employees to set up their profile on their respective school’s alumni directory that includes a link back to the company’s website.
10. Industry Forums
Almost all industries have some type of forum discussing one or several topics relevant to the industry.
Setup a profile that includes a link to your company website. If you have content on your website that helps answer a question submitted to the forum, then shoot back an answer that includes a link to the page on your website that best helps answer their question.
If you or your company gets any type of press, expected or unexpected, this is a golden opportunity to get a link.
If a local news station publishes a story about you, be sure it includes a clickable link back to your website. If the link is not clickable, don’t be afraid to keep asking until it is.
And the best news of all?!
This list is nowhere near exhausted!
There are so many Link Building opportunities that there is no way we could fit them all in this article.
Curious what the others are? Drop us a line and we will be glad to chat with you about other Link Building opportunities or better yet working together!
If you come across a chance to snag a link, but it costs money, feel free to ask our opinion on whether or not you should take it. We can evaluate the link quality and determine if it’s worth your time, money, and effort.
While we here at One Thing Marketing are pretty savvy when it comes to Link Building, we admit we don’t know everything about every industry.
That’s near impossible!
If you think of ANY Link Building opportunities, it is better to tell us than just assume we know about.
Together, we can become Link Building geniuses!
How Much Does Link Building Cost
Anytime you add or do something new for your business, you should ask the question,
“What does it cost?”
And don’t think of cost in terms of just money. Think of it also as time, effort, and potential benefit.
Every action’s “cost” should be evaluated in these terms to determine its worth.
Let’s talk about cost in terms of Link Building. To put it bluntly…
Link Building costs money because it is hard and time-consuming to get the good quality links.
For the links that you can get from associations, donations, and sponsorships, most of the cost comes from their fees.
When it comes to acquiring links through guest posting, that cost is made up of mainly labor.