Read Our Minds

For business owners in and around Louisville, KY, there is one fundamental need...customers. Without the all important customer, you have no business. One of the best ways, if not THE best way to build your customer base is to build and grow an online presence for your business. Go ahead and ask yourself, “How the heck do I do that?!” We’re glad you asked! Hiring our digital marketing company, One Thing Marketing, is the answer. We are the best of the best when it comes to creating and building online marketing strategies. (Yes, we [...]

Everyone reading this has probably known at least one person they called “Dan the Man.” But after meeting this Dan – Dan Skaggs, Owner of One Thing Marketing – we’re convinced this might really be “Dan THE Man.” Dan has been building websites and sharing his SEO expertise (that’s Search Engine Optimization if you didn’t know, and it’s what makes websites appear at the top of search results on sites like Google) for over 12 years. A lot of changes have come to the world of SEO in that time, but many of Dan’s [...]

The Return on Investment of Search Engine Optimization It can be difficult for small business owners or business owners of any kind to decide where they should spend their marketing dollars. You obviously want to spend your money on the types of marketing or advertising that will bring in the most customers. But how do you know which one(s) to choose? Typically the most important factor to consider when deciding to go forward with any marketing campaign is the potential return on investment (ROI). How much are you going to get in return for [...]

What is IP Targeting? Imagine running your business based solely on cold calls out of the phone book. Chances are, you’re going to get burnt out really easily. Wouldn’t it be better if you had the contact information for the right customers with the time, money, and interest in your product? That is exactly what IP Targeting does for you. This method of online marketing gives you the ability to be more strategic than ever before. IP targeting gives you the ability to market directly to a household, individual, area, or business by storing [...]

In a world run by the persuasive power of advertising, millions of messages go in one ear and out the other, every single day. Think about the last commercial you heard, brochure you skimmed through, website you visited, or business card you received. Can you actually tell me anything specific that stuck out to you?  We humans have a knack for filtering out the noise, and we’re pretty good at paying attention to what we want to. It doesn’t matter if a message gets delivered to us via traditional marketing or through some type [...]