Today’s consumers hop online to search for everything from daily news to cute cat videos to reviews of local businesses. Content marketing is all about leveraging the people who are already online to grab their attention, educate them, establish trust, and put your name in their head when they are ready to buy. Customers today are sick of sales tactics.
Our founder, Dan Skaggs, was honored to speak to a group of master’s students at the University of Louisville last Thursday. As an SEO expert, his partnership with Professor Jason Gainous’ Digital Politics course was a smart match.
Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.
People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business?
Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...