Bluegrass Foundation Repair was sinking large sums into Google Ads but the phones stayed quiet. Their agency gave vague reports, missed meetings, and left the team feeling ignored. Cash kept going out, yet there was no clear reason why call volume was not climbing. Frustration grew until the owners decided they had to fix their marketing before it drained the business any further.

The company wanted more leads, but they also needed proof that every dollar was working. They aimed to cut waste in paid ads, grow steady traffic from search, and partner with a team that would share clear data and meet regularly. All of this had to happen while daily jobs and crew schedules kept moving.

We rebuilt the website so it loads fast, shows services clearly, and makes booking an inspection easy. Next, we followed a very local SEO plan: we improved page titles, wrote helpful articles about common foundation problems in Kentucky, and fixed technical issues so Google could read the site. We updated every online listing so the name, address, and phone number matched everywhere. Last, we added call tracking and an automatic email system so every inquiry was logged and followed up.

• Enhanced ROI: Money that once felt wasted now funds equipment upgrades and crew expansion.
• Lower Cost Per Lead: New leads costs far less than before, so Bluegrass can stretch its budget and explore new service areas with confidence.
• Increased Traffic: Google is now the main driver of visitors. More people find Bluegrass in search and maps every month.
• Consistent Lead Growth: Steady calls and form submissions flow into a tracked follow up system. Crews stay booked, revenue is predictable, and the team can plan ahead without guessing.

Increase in
total leads

increase in
Revenue

Decrease in
Cost Per Lead