CASE STUDY

Tour Operator Experiences an 831% Increase in Google Traffic

THE BACKGROUND

Bluegrass Executive Transportation was a one-man operation struggling to grow its leads. The owner was stretched thin, managing both operations and marketing, which left little time to focus on promoting the company. Despite relying on Google Adwords, their outdated website failed to generate the leads they needed.

THE CHALLENGE

They needed a stronger marketing approach to drive lead generation and boost their online presence. The lack of SEO and website optimization left them invisible to potential clients, and they didn’t have the expertise to implement the right strategies for growth.

THE STRATEGY

We rebuilt their website to reflect the luxury and simplicity of their services, focusing on user experience. By implementing targeted on-page SEO and local search optimization, we drove high-quality traffic to the site. Our efforts positioned Bluegrass Executive Transportation to connect with the right clients and convert inquiries into business.

THE OUTCOME

  • Lead Generation Boost: Bluegrass Executive Transportation saw a notable increase in contact form leads, leading to a consistent flow of new inquiries.
  • Substantial Traffic Growth: Their website experienced impressive growth in Google traffic, significantly expanding their online reach.
  • Impressive ROI: The marketing strategy delivered strong returns, demonstrating considerable business growth in a short period.
  • Stronger Online Presence: With a modern, SEO-optimized website, Bluegrass Executive Transportation now ranks prominently in local searches, standing out in their industry.

KEY RESULTS

831%

1 Year Increase in Traffic
from Google

4106%

4 Year Increase in Traffic
from Google

236%

1 Year Increase in Contact
Form Leads

597%

6 Month Return
on Investment

“One Thing Marketing was exactly what I was looking for and I found it! I needed local help with someone who actually cares about me and my business. Dan is that guy! He single-handedly changed my life and my business. With a new website and SEO, within a couple of months the business is pouring in and my company is the first listing in its category. Sometimes, I even have more business than I can handle! The thing that I appreciate most is Dan’s knowledge and honesty. He will tell you what you need and how much it will cost for your desired results. He will not upsell you on things that you don’t need. SEO is a gray area for most people and can be confusing. That is what makes Dan so good, he really does a good job of explaining the process making you feel more comfortable about it all. This makes you feel good about spending your hard earned money with him. The other great thing is that he is local and available for any issues that you may have. You are not just another number at One Thing Marketing, you feel like family. If you want results and honesty, then you found the right place!”

– Chris Hellmann, Owner of Bluegrass Executive Transportation

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