CASE STUDY

Insurance Agency New Online Presence Drives a 240% Increase in Quotes

THE BACKGROUND

Before working with us, Braden Insurance struggled to adapt to modern marketing trends. Relying on traditional methods like print advertising, they had little to no online presence and were missing out on several potential clients to grow their business. Their outdated website lacked proper SEO and was cluttered, which further limited their ability to attract new clients.

THE CHALLENGE

Braden Insurance needed a complete digital transformation, but with no experience in online marketing, they were losing out to competitors in a highly competitive industry. They were actively seeking to modernize their approach, increase traffic, and generate more qualified leads.

THE STRATEGY

We started by completely redesigning their website’s structure to create a seamless user experience. Our strategy included developing fresh, SEO-optimized content to boost their visibility in search engines and drive organic traffic. We also focused on local search optimization and Google Local Search updates to ensure Braden Insurance could stand out in a crowded market.

THE OUTCOME

  • Lead Generation Surge: Braden Insurance saw a significant increase in quote form leads over the course of a year, driving substantial business growth.
  • Significant Traffic Growth: Google traffic grew considerably in the first year, with continued growth year-over-year.
  • Impressive ROI: The newly implemented digital strategy delivered a strong return on investment, highlighting the effectiveness of our approach.
  • Strengthened Online Presence: With a modern, SEO-optimized website, Braden Insurance now ranks prominently on Google, solidifying its position as a top choice in their market.

KEY RESULTS

240%

1-Year Increase in
Quote Form Leads

249%

1st Year Increase in
Traffic from Google

42%

Year Over Year Increase
in Traffic from Google
(since 2011)

278%

1st Year Return
on Investment

“After redesigning our website we can pick any of our relevant keywords or keyword phrases and do a Google search and there we are at the top. We’ve seen a huge increase in organic traffic to our site since working with One Thing Marketing. Results are what it’s all about, and One Thing Marketing gets results.”

– Walter R. Braden Jr., Vice President of Branden Insurance Agency

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