CASE STUDY

Electrical Company Racks Up 154% ROI after Online Strategy Revamp

THE BACKGROUND

Brand Home Service was introduced to us by a happy client who trusted our work. Their crews were busy during peak season, but word of mouth alone could not fill the slower weeks. They needed a dependable flow of new leads without adding more tasks to their already stretched team.

THE CHALLENGE

Without prominent placement in Google Maps and organic search results, Brand was invisible to homeowners who did not already know them. They wanted one partner who could convert offline trust into online authority, provide clear proof of results, and keep the schedule full every week.

THE STRATEGY

We rebuilt the website for faster load times, clear calls to action, and strong service pages, then rolled out a focused local SEO program aimed at homeowners ready to book. Call tracking connects every inquiry to its source, and quarterly reviews keep Brand Home Service informed.

THE OUTCOME

  • More Leads, Faster: Steady growth in calls and form submissions keeps crews busy.
  • Lower Cost per Lead: Optimized campaigns cut acquisition costs, freeing budget for growth.
  • Clear ROI Visibility: Transparent tracking shows exactly how marketing spend turns into revenue.

KEY RESULTS

73%

Increase in
total leads

94%

increase in
GBP Leads

154%

Return on
Investment

40%

Decrease in
Cost Per Lead

Witness the Difference

These before-and-after images show how Brand Home Service’s local search presence has improved, with color-coded markers illustrating the shift from low to high visibility.

Proof in Every Project

One Thing Marketing was recommended to us by another company about nine months ago and we have had a great experience working with them so far. They are very thorough, always have good insight, and want to help us succeed in marketing. Our Google traffic has increased and our leads have also grown. If you’re considering these guys, go for it!

Justin Brand, Owner of Brand Home Service

Built for Performance, Designed to Impress

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