CASE STUDY

Auto Insurance Agency Strengthens Their Market Position with a 140% Increase in
Quote Form Leads

THE BACKGROUND

Before working with us, Claude Reynolds Insurance was suffering from immense competition in its market, despite being in the business for over 35 years. They found themselves struggling to attract new clients as traditional marketing methods became less effective and increasingly expensive.

THE CHALLENGE

The competitive insurance industry required Claude Reynolds Insurance to improve its online presence in order to stand out among local competitors. Their original website lacked optimization, struggled to generate traffic, and failed to bring in the leads they needed to grow.

THE STRATEGY

We began by modernizing their website, updating the layout, and improving the user experience through a more intuitive sitemap. Our team then implemented targeted content development, creating blog posts to keep the site relevant and engaging. We also implemented on-page SEO and local search optimization to increase Claude Reynolds Insurance’s visibility in a highly competitive market.

THE OUTCOME

  • Increased Lead Generation: Claude Reynolds Insurance saw a significant boost in quotes from leads, driving more business inquiries.
  • Improved Traffic: Google traffic surged after implementing our digital strategy, enhancing their online reach.
  • Impressive ROI: The newly optimized website delivered strong returns, reflecting the effectiveness of the digital overhaul.
  • Stronger Online Presence: The combination of SEO and fresh content helped Claude Reynolds Insurance stand out in a crowded industry, consistently reaching new potential clients.

KEY RESULTS

140%

1 Year Increase in
Quote Form Leads

230%

6 Month Increase in
Traffic from Google

693%

6 Year Increase in
Traffic from Google

521%

6 Month Return
on Investment

“As one of the first clients of One Thing Marketing what sets them apart is their service keeps getting better and better. Dan and his associates provide as much assistance and training (live and online) as you want. Dan and his Team have always been responsive to requests, and regularly reach out on a pro-active basis to suggest steps we can take to improve our SEO ranking and conversion ratios. I rated One Thing Marketing 5 stars because we have used other companies who made promises but could not deliver, Dan and his Team went above and beyond to reach our goals and deliver what they said they would. I wholeheartedly endorse One Thing Marketing for any business looking for a robust digital marketing solution (not just a website) that will carry them into the future.”

– Matt Reynolds, Agent at Claude Reynolds Insurance Agency

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