CASE STUDY

Plumbing Company Achieves a 604% ROI with a New Digital Strategy

THE BACKGROUND

Despite offering exceptional services, H2O Plumbing’s outdated website was practically invisible, failing to convert visitors into leads. Their service pages were bare and lacked the compelling content necessary to compete with other local plumbing companies.

THE CHALLENGE

H2O Plumbing was in desperate need of a digital overhaul. Their low visibility online meant they were losing potential customers to competitors, and their unoptimized content was failing to turn visitors into paying clients. To remain competitive, they needed a site that could transform casual visitors into valuable leads.

THE STRATEGY

We revamped H2O Plumbing’s website with a focus on user-friendliness and conversion optimization. Engaging, optimized content was added to their service pages to make their offerings stand out. Our SEO strategies, local search optimization, and lead generation plan helped them capture more attention, drive leads, and outshine local competitors.

THE OUTCOME

  • Sustained Lead Growth: H2O Plumbing achieved a consistent increase in leads over time, solidifying their reputation and attracting a larger customer base year after year.
  • Cost Efficiency Gains: By significantly reducing the cost per lead, H2O maximized their budget, enabling a more efficient allocation of resources and greater overall reach.
  • Increased ROI: Through optimized strategies, H2O saw an impressive improvement in ROI, generating substantial returns from their marketing investments.
  • Boosted Online Visibility: With a steady rise in website traffic, H2O Plumbing enhanced their online presence, positioning themselves as a prominent choice within their service area.

KEY RESULTS

116%

INCREASE IN
TOTAL LEADS

44%

6 month increase in
google traffic

184%

INCREASE IN
GOOGLE TRAFFIC

23%

decrease in
cost per lead

Witness the Difference

These before-and-after images show how H2O Plumbing’s local search presence has improved, with color-coded dots illustrating the shift from low to high visibility.

“At the end of the day, One Thing Marketing has been great communicating with us and helping us with our lead generation and our website. We have seen a 47% increase in leads and a 57% increase in Google traffic in the last 6 months.”

Richard M Mullins, Owner of H20 Plumbing

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