Hancock Landscape spent months cycling through new account managers at their old agency. Every update call began with the same story: goals, challenges, and past campaigns all had to be re‑explained. Reports were heavy on jargon, light on proof, and never tied clicks or traffic back to real customers. With no familiar face to take ownership, the owners felt ignored and unsure where their money was going.

Hancock did not just want “more leads.” They wanted a steady partner who would learn their business once and drive it forward. Clear communication, transparent results, and a plan they could trust were top priorities. They needed momentum online without wasting time re‑educating a new rep each month.

We assigned a project manager to own the account end‑to‑end. We redesigned the website from the ground up—improving speed, structure, and calls to action—then rolled out a targeted local‑search and content program. Call‑tracking links every inquiry to our efforts, and concise progress updates are delivered in quarterly strategy meetings, so Hancock always knows what’s happening—and why—without constant check‑ins.

• Enhanced ROI: Marketing spend now delivers a significant return, proving every dollar works harder than ever.
• Lower Cost per Lead: Streamlined campaigns cut average acquisition costs, freeing budget for growth.
• Sustained Lead Growth: A rise in qualified leads gives Hancock a steady pipeline and greater confidence when planning for future seasons.
• Stronger Partnership: One dedicated project manager provides consistent communication, so Hancock never has to repeat its story and always knows exactly who to call.

Increase in
total leads

increase in
GBP Leads

Return on
Investment

Decrease in
Cost Per Lead