CASE STUDY

Pediatric Dentist Sees a 150% Increase in Leads with Improved Digital Presence

THE BACKGROUND

Dr. William Kemper’s pediatric dental practice had an outdated website that wasn’t generating leads or providing a positive user experience. Additionally, previous marketing strategies had not been successful in growing the business.

THE CHALLENGE

Kemper DMD needed a complete digital transformation to modernize their website and grow their business. The practice required an optimized website that could attract new patients and increase their visibility in the highly competitive pediatric dental market.

THE STRATEGY

We first redesigned Kemper DMD’s website to improve usability and make it more appealing to potential clients. Our team implemented an SEO strategy targeting local searches to increase their visibility. Additionally, we created new content, optimized their Google My Business profile, and focused on lead-generation strategies to drive traffic and conversions.

THE OUTCOME

  • Maximized ROI: Kemper DMD achieved a substantial boost in ROI, optimizing their marketing investments and driving meaningful growth.
  • Efficient Cost Per Lead: A notable drop in cost per lead allowed them to attract high-quality prospects at a fraction of their previous spending.
  • Surge in Traffic: Website traffic surged, significantly expanding their digital footprint and drawing more potential patients to their site.
  • Consistent Lead Increase: With steady lead growth, Kemper DMD strengthened their position as a trusted dental practice, capturing an expanding share of their local market.

KEY RESULTS

231%

6 MONTH INCREASE IN
GOOGLE TRAFFIC

158%

INCREASE IN TRAFFIC
YEAR OVER YEAR

24%

INCREASE IN
yearly revenue

156%

year 2 return on
investment

Witness the Difference

These before-and-after images show how Kemper DMD’s local search presence has improved, with color-coded markers illustrating the shift from low to high visibility.

“My website is so much better than it was before. I get compliments all the time. Our leads have more than doubled which is very important for my office. Our Google traffic has increased by more than 50% in less than a year and that’s during a pandemic.”

William Kemper, DMD

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