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BUSINESSES WITHOUT WEBSITES: WHAT’S THEIR EXCUSE?
Most companies that aren’t reaping the benefits of an online presence fall into one of the following categories:
1. “Other people in my industry don’t have a website. Why should I?”
It doesn’t matter what size your business is, having a website is essential to everyone. In today’s world, the vast majority of people have a smartphone. They use them to research companies online – looking up directions, finding phones numbers, and reading online reviews.
If you do not have a website, for many people you don’t even exist. And the excuse, “other people in my industry don’t have websites” is not a “get out of jail free” card. If no one in your industry has a website, then you just found your competitive edge.
Take the opportunity to be known and to showcase what you have to offer.
2. “Creating a business website is too expensive.”
A website is never free. Whether you pay a professional to do a web design or dedicate your own time to create it yourself, it’s an investment.
But it doesn’t have to break the bank.
For many local or small business owners, cost is an understandable concern. But don’t look at it as an unnecessary cost. Instead, think of it as an asset in the long-term success of your business.
If you decide to hire a professional web design company, like One Thing Marketing in Louisville, KY, be sure to do your research to find the best option for you and your business.
Regardless of how much you invest, it will cost you more to NOT have a website.
3. “Why do I need a website? I can just use Social Media.”
Social media platforms like Facebook, Twitter, and Instagram can be great ways to promote your business, but they are no substitute for having your own website.
For one thing, you don’t own your Facebook business page, Facebook does. Therefore, you can not control it.
When you own your own website, it becomes part of your brand. It displays your colors, your logo, and your message. You own it.
LOCAL BUSINESSES WITH WEBSITES: ARE YOU UTILIZING IT CORRECTLY?
1. “I have a page on someone else’s website.”
Having your contact information listed on a page with a parent company’s site is a great start, but doesn’t qualify as having your own website.
Owning your company website is an important digital asset that can be vital to your business success.
For some businesses, this digital asset can be more important than any physical asset because they often become a major source of revenue for the business.
When you own your own site, you have total control and can reap all the benefits that come with it.
2. “We have a website, but it’s not doing anything for us”
Sounds like it’s time for a website redesign.
Too many businesses have a website that is virtually useless because it’s basically just an online brochure. An online brochure that’s 10 years old and contains very little information.
They’re not using their site to its full potential so they think it’s not worth the time, effort, or money to consider updating it.
A redesigned website can breathe new life and bring in fresh customers to your business.
WHAT’S THE FIRST STEP IN CREATING A WEBSITE? – GETTING STARTED
The average website takes 14 weeks to create from start to launch. So the time to start thinking about getting started was yesterday. At OTM in Louisville, KY, we average a web design in about half that time at 8 weeks from our initial meeting to a new and beautiful website.
Still, there is no time to waste.
Getting started is the first step in the website checklist, but there’s a lot that goes into a successful website.
It’s definitely not a weekend project.
This also means that if you have a grand re-opening, a big event, or are in the process of rebranding, you want to start your web design early.
There are several necessary components for a website. In addition to the site itself, hosting, and domain, there are content, images, and a homepage that stops your customers in their tracks.
Making sure all these pieces come together cohesively in a beautiful package is what web design is all about.
CHOOSING THE RIGHT WEBSITE DESIGN COMPANY
If you’re ready to get started creating a new website or redesigning your current website, there are two options: DIY or hire a professional.
Creating a DIY website is not unheard of these days. There are some great tools out there. These platforms allow you to select a premade template to showcase your business.
If you know what you are doing, DIY could be the way to go.
However, these platforms do have their limitations. And if you’re not familiar with the “design” aspect of web design, you can end up with a site that’s not quite what you envisioned.
Website Design Professionals:
Businesses that do not have a professional looking website run the risk of losing potential customers.
A poorly constructed site can leave visitors frustrated and cause them to simply move on to one of your competitors.
A professional web designer can create a site that is customized to the needs of your business, as well as being user-friendly for your visitors. They will ensure that your site includes all the aspects of your business you wish to highlight without any limitations. Better yet, professional website designers can add flare and unique features to your site, making you stand out among competitors.
CHOOSING A WEBSITE DESIGNER WITH SEO EXPERIENCE – IS IT IMPORTANT?
SEO, or Search Engine Optimization, is a technique used to achieve better/more visibility on search engines and increases the quantity of traffic to your website.
If search engines can not find your site, neither will potential customers.
Even if it’s not part of your original plan, you want to work with someone who understands SEO and how it works. This means your web design company will lay the foundation for SEO as the site is being built, so it can be easily integrated into your website later.
One Thing Marketing is a Louisville marketing company and we work with clients in a wide variety of industries. Our expert design team collaborates with each client to combine their knowledge of their industry with our skill, resulting in the creation of amazing websites.
Together, we create sites that highlight them as leaders in their industries, generate more leads, and help take their businesses to the next level.
WHAT’S MY INVESTMENT?
Each website we create is unique, just like the needs of our clients. As a vital asset for any business web design is vital part of our core services. While you may not have an extensive background in web design, we do. You can trust us to create a beautiful website, designed to match your branding message, and specifically formulated to increase conversions for your business or industry. Our web design packages start at $5,950 (with payment options available) and include a user-friendly WordPress design with customizable features. Whether your business has never had a website or you’re looking to redesign your current site, get started today with a free strategy session today.