An effective website is your most valuable business partner. And too many small business owners aren’t reaping the benefits. Using professional website design to create a new website or refresh an old website is one of the best investments you can make in your business.
Running your own business is no small task and too many business owners are neglecting their most valuable business partner.
That partner is their website.
As many small businesses around the world are struggling to stay open and consistently losing customers – others are stunting their own growth by simply not having a website. Without a website, you are missing out on major opportunities to gain new customers and increase your sales. Unless you’re simply living in the past or not interested in growing your business, you need a website.
Why Does Your Business Need a Website?
Your customers expect it: If this was the only reason to have a website, it would be a good one. Having a website shows you are a legitimate business and it helps instill confidence in the eyes of the public. Without it, people will think you lack credibility and are too small or too new to do business with. By having a website, even the smallest business can compete with its larger competitors.
No one has a phone book: No one has the Yellow Pages sitting on their desk anymore, so they resort to looking online to find your contact information. At the very minimum, a website will help people find your contact information.
Never put up the “closed” sign: Your website is a 24/7 salesperson that consistently promotes your marketing campaign, whether it’s 3 AM or 3 PM. A website can showcase your products or services to customers and potentially sell around the clock, without restriction to business hours or geography.
Get Found: When consumers are looking for a product, service, or local business, 97% look online. A website, along with SEO, gives you the opportunity to be found. If you don’t have a website, the chances of you showing up in their search results are zero.
Showcase your work: Now, you can show off your work to millions of potential customers with the click of a mouse – or the touch of a screen. Display beautiful photographs, upload video tutorials, explain your products and services the best way you know how, in a format that is available 24/7, 365.
Small Businesses Without Websites: What’s Their Excuse?
Most companies that aren’t reaping the benefits of an online presence fall into one of the following categories:
1. “Other people in my industry don’t have a website. Why should I?”
It doesn’t matter what size your business is, having a website is essential to everyone. In today’s world, the vast majority of people have a smartphone. They use them to research companies online – looking up directions, finding phones numbers, and reading online reviews.
If you do not have a website, for many people you don’t even exist. And the excuse, “other people in my industry don’t have websites” is not a “get out of jail free” card. If no one in your industry has a website, then you just found your competitive edge.
Take the opportunity to be known and to showcase what you have to offer.
2. “Creating a business website is too expensive.”
A website is never free. Whether you pay a professional to design it or dedicate your own time to create it yourself, it’s an investment.
But it doesn’t have to break the bank.
For many local or small business owners, cost is an understandable concern. But don’t look at it as an unnecessary cost. Instead, think of it as an asset in the long-term success of your business.
If you decide to hire a professional web design company, be sure to do your research to find the best option for you and your business.
Regardless of how much you invest, it will cost you more to NOT have a website.
3. “Why do I need a website? I can just use Social Media.”
Social media platforms like Facebook, Twitter, and Instagram can be great ways to promote your business, but they are no substitute for having your own website.
For one thing, you don’t own your Facebook business page, Facebook does. Therefore, you can not control it.
When you own your own website, it becomes part of your brand. It displays your colors, your logo, and your message. You own it.
Local Businesses with Websites: Are you Utilizing It Correctly?
1. “I have a page on someone else’s website.”
Having your contact information listed on a page with a parent company’s site is a great start, but doesn’t qualify as having your own website.
Owning your company website is an important digital asset that can be vital to your business success.
For some businesses, this digital asset can be more important than any physical asset because they often become a major source of revenue for the business.
When you own your own site, you have total control and can reap all the benefits that come with it.
2. “We have a website, but it’s not doing anything for us”
Sounds like it’s time for a redesign.
Too many small businesses have a website that is virtually useless because it’s basically just an online brochure. An online brochure that’s 10 years old and contains very little information.
They’re not using their site to its full potential so they think it’s not worth the time, effort, or money to consider updating it.
A redesigned website can breathe new life and bring in fresh customers to your business.
“I had a great experience with Dan and his crew. I often get compliments from my customers on how nice my website looks. I highly recommend One Thing Marketing.”
What’s the First Step in Creating a Website? – Getting Started
The average website takes 14 weeks to create from start to launch. So the time to start thinking about getting started was yesterday. At OTM in Louisville, KY, we average about half that time at 8 weeks from our initial meeting to a new and beautiful website.
Still, there is no time to waste.
Getting started is the first step, but there’s a lot that goes into a successful website.
It’s definitely not a weekend project.
This also means that if you have a grand re-opening, a big event, or are in the process of rebranding, you want to start your website development early.
There are several necessary components for a website. In addition to the site itself, hosting, and domain, there are content, images, and a homepage that stops your customers in their tracks.
Making sure all these pieces come together cohesively in a beautiful package is what web design is all about.
Choosing the Right Website Design Company
If you’re ready to get started creating a new website or redesigning your current website, there are two options: DIY or hire a professional.
Creating a DIY website is not unheard of these days. There are some great tools out there. These platforms allow you to select a premade template to showcase your business.
If you know what you are doing, DIY could be the way to go.
However, these platforms do have their limitations. And if you’re not familiar with the “design” aspect of web design, you can end up with a site that’s not quite what you envisioned.
Website Design Professionals:
Businesses that do not have a professional looking website run the risk of losing potential customers.
A poorly constructed site can leave visitors frustrated and cause them to simply move on to one of your competitors.
A professional designer can create a site that is customized to the needs of your business, as well as being user-friendly for your visitors. They will ensure that your site includes all the aspects of your business you wish to highlight without any limitations. Better yet, professional website designers can add flare and unique features to your site, making you stand out among competitors.
Choosing a Website Designer with SEO Experience – Is it Important?
SEO, or Search Engine Optimization, is a technique used to achieve better/more visibility on search engines and increases the quantity of traffic to your website.
If search engines can not find your site, neither will potential customers.
Even if it’s not part of your original plan, you want to work with someone who understands SEO and how it works. This means your website design company will lay the foundation for SEO as the site is being built, so it can be easily integrated into your website later.
At OTM, we work with clients in a wide variety of industries. Our expert design team collaborates with each client to combine their knowledge of their industry with our skill, resulting in the creation of amazing websites.
Together, we create sites that highlight them as leaders in their industries and help take their businesses to the next level.
What’s My Investment?
Each website we create is unique, just like the needs of our clients. While you may not have an extensive background in website design, we do. You can trust us to create a beautiful website specifically formulated to increase conversions for your business or industry. Our website design packages start at $4,895 (with payment options available) and include a user-friendly WordPress design with customizable features.
Your website called. It’s not happy with its conversion rate.