CASE STUDY

HVAC Service Provider Achieves a 46% Increase in Revenue After Enhancing Their Digital Strategy

THE BACKGROUND

Men at Work was operating with an outdated website that was neither mobile-friendly nor optimized for user conversions. This lack of modernization limited their online presence and made it difficult for them to attract potential customers, resulting in fewer leads.

THE CHALLENGE

To stay competitive, Men at Work needed a complete overhaul of their digital presence. They required a website that not only catered to mobile users but also incorporated the content and conversion features necessary to generate leads and outshine local competitors.

THE STRATEGY

We redesigned Men at Work’s website, making it mobile-friendly and optimized for conversions. We implemented SEO strategies and content development to improve their search rankings and drive more traffic. We also focused on local search optimization and lead generation to help them compete in their market.

THE OUTCOME

  • Enhanced ROI: Men at Work achieved a higher return on investment, optimizing every dollar spent on marketing for maximum impact.
  • Reduced Cost Per Lead: Significant reductions in cost per lead allowed for a more efficient lead generation process, reaching new customers without increasing marketing expenses.
  • Steady Increase in Traffic: The rise in website traffic strengthened Men at Work’s online visibility, drawing in more potential clients and increasing engagement.
  • Sustained Revenue Growth: Improved marketing strategies led to consistent revenue growth, supporting Men at Work’s position as a trusted name in their field.

KEY RESULTS

140%

INCREASE IN
TOTAL LEADS

36% 

DECREASE in
COST PER LEAD

214%

INCREASE IN
GOOGLE TRAFFIC

400%

year 3 return on
investment

Witness the Difference

These before-and-after images show how Men at Work’s local search presence has improved, with color-coded markers illustrating the shift from low to high visibility.

Proof in Every Project

Excellent work by the OTM team – our new website looks amazing! We appreciate the open communication and attention to detail. It was a pleasure working with you all. Many thanks!”

Men at Work

Built for Performance, Designed to Impress

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