CASE STUDY

HVAC Contractor Achieves a 354% Increase in Revenue with a New Digital Strategy

THE BACKGROUND

Mr. Kool didn’t have a website and relied heavily on word-of-mouth referrals. They needed to establish an online presence to attract new customers and compete with other HVAC companies in their area.

THE CHALLENGE

Without a website, Mr. Kool was virtually invisible to potential customers, missing out on countless leads and business opportunities. They were falling behind competitors and desperately needed a comprehensive digital strategy to increase visibility and rescue their struggling client base.

THE STRATEGY

We crafted a sleek, user-friendly website for Mr. Kool, designed to showcase their services while seamlessly guiding potential customers toward contacting them. By combining targeted SEO strategies, local search optimization, and compelling content marketing, we positioned them to dominate local search results and consistently attract new leads.

THE OUTCOME

  • Dramatic Lead Growth: Mr. Kool saw remarkable lead growth over time, transforming their initial numbers and establishing a strong foothold in their market.
  • Significant Cost Reduction per Lead: A substantial decrease in cost per lead allowed Mr. Kool to attract more customers at a fraction of the previous cost, enhancing their marketing efficiency.
  • Outstanding ROI: Consistently high ROI showcased the effectiveness of targeted marketing strategies, delivering impressive returns year after year.
  • Sustained Traffic Increase: With steady and impressive gains in website traffic, Mr. Kool expanded their online presence, driving more high-intent visitors to their business

KEY RESULTS

6,467%

INCREASE IN
TOTAL LEADS

95%

DECREASE in
COST PER LEAD

864%

INCREASE IN
GOOGLE TRAFFIC

1,701%

year 2 return on
investment

Witness the Difference

These before-and-after images show how Mr. Kool’s local search presence has improved, with color-coded markers illustrating the shift from low to high visibility.

“Our return on investment has been more than worth it. Customers tell us frequently that they loved the way our website looked and that’s why they gave us a call. Everyone at One Thing Marketing is awesome and makes everything super easy!”

Bethany Hoffman, Mr Kool

Built for Performance, Designed to Impress

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