CASE STUDY

Paving Company Achieves a 78% Increase in Revenue With New Strategy

THE BACKGROUND

Navarro Paving was reputable locally but lacked an online presence to showcase their services. With no website or digital marketing strategy, they struggled to attract new customers and relied heavily on word-of-mouth referrals, limiting their growth potential in a competitive market.

THE CHALLENGE

Navarro needed a digital transformation to establish their online presence and grow their customer base. They required a modern website, optimized content, and a marketing strategy to increase visibility, attract leads, and highlight their expertise in paving services.

THE STRATEGY

We built a responsive, user-friendly website showcasing Navarro’s services and optimized it for local search. We implemented SEO strategies to increase visibility, developed engaging content, and optimized their Google My Business profile. Our efforts also included content marketing, link building, and reputation management to enhance their online authority and drive lead generation.

THE OUTCOME

  • Sustained Lead Growth: Navarro Paving experienced steady growth in lead generation, becoming a trusted name in their industry and attracting a larger client base.
  • Improved Cost Efficiency: A sharp reduction in the cost per lead allowed Navarro to achieve greater reach while optimizing their marketing budget.
  • Significant Revenue Growth: Enhanced digital strategies translated into consistent revenue gains, fueling the company’s expansion and success.
  • Boosted Online Visibility: Increased website traffic and higher search rankings positioned Navarro Paving as a top choice for local paving services.

KEY RESULTS

780%

YEAR 1 RETURN ON
INVESTMENT

457%

Increase in 
Google Traffic

1,650%

Increase in 
Total Leads

93%

Decrease in
Cost Per Lead

Witness the Difference

These before-and-after images show how Navarro’s local search presence has improved, with color-coded dots illustrating the shift from low to high visibility.

Proof in Every Project

Since working with One Thing Marketing, we’ve seen a massive transformation. When we started, our goal was to reach $500,000 in revenue—a number that once seemed impossible. Now, we’ve surpassed $1 million in gross revenue! We see results year after year, and we know marketing has played a huge role in our success. If you’re considering working with One Thing Marketing, we 100% recommend it. It may feel like a big expense upfront, but trust us—it pays off in ways you can’t imagine.

Sonia and Francisco Navarro, Owners of Navarro Paving

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