CASE STUDY
Placement Service Sees a Remarkable 207% Growth in Qualified Leads

THE BACKGROUND
Before working with us, Senior Home Transitions relied mainly on word of mouth and traditional marketing methods, which were no longer delivering the growth they needed. Despite having a website with valuable resources, the lack of proper SEO left them nearly invisible online, causing them to miss out on potential leads and traffic.
THE CHALLENGE
The original website for Senior Home Transitions was failing to generate high-quality leads, leaving the business stuck in outdated marketing methods. Patti Naiser, the owner, envisioned a website that could consistently attract new clients, but without a customized marketing strategy, breaking through in a competitive market seemed nearly impossible.
THE STRATEGY
We took a comprehensive approach, starting with an SEO-focused website rebuild to increase online visibility. Our strategy included Google local search optimization, high-quality targeted content creation, and link-building strategy implementation.
THE OUTCOME
- Google Traffic Boost: Senior Home Transitions experienced a remarkable increase in Google traffic within just six months, significantly expanding their online reach.
- Increased Phone Leads: Phone leads saw a substantial boost, connecting them with more families in need of senior care services.
- Significant ROI: The revamped marketing strategy led to a notable return on investment, demonstrating the effectiveness of our tailored approach.
- Strengthened Online Presence: Their once-static site is now a powerful engine for business growth, enhancing their visibility and credibility in a highly competitive market.
KEY RESULTS
30%
Year Over Year Increase in Phone Leads
40%
Year Over Year Increase in Traffic from Google (since 2016)
207%
6-Month Increase in
Overall Leads
473%
1st Year Return on
Investment