CASE STUDY

Placement Service Sees a Remarkable 207% Growth in Qualified Leads

THE BACKGROUND

Before working with us, Senior Home Transitions relied mainly on word of mouth and traditional marketing methods, which were no longer delivering the growth they needed. Despite having a website with valuable resources, the lack of proper SEO left them nearly invisible online, causing them to miss out on potential leads and traffic.

THE CHALLENGE

The original website for Senior Home Transitions was failing to generate high-quality leads, leaving the business stuck in outdated marketing methods. Patti Naiser, the owner, envisioned a website that could consistently attract new clients, but without a customized marketing strategy, breaking through in a competitive market seemed nearly impossible.

THE STRATEGY

We took a comprehensive approach, starting with an SEO-focused website rebuild to increase online visibility. Our strategy included Google local search optimization, high-quality targeted content creation, and link-building strategy implementation.

THE OUTCOME

  • Google Traffic Boost: Senior Home Transitions experienced a remarkable increase in Google traffic within just six months, significantly expanding their online reach.
  • Increased Phone Leads: Phone leads saw a substantial boost, connecting them with more families in need of senior care services.
  • Significant ROI: The revamped marketing strategy led to a notable return on investment, demonstrating the effectiveness of our tailored approach.
  • Strengthened Online PresenceTheir once-static site is now a powerful engine for business growth, enhancing their visibility and credibility in a highly competitive market.

KEY RESULTS

30%

Year Over Year Increase in Phone Leads

40%

Year Over Year Increase in Traffic from Google (since 2016)

207%

6-Month Increase in
Overall Leads

473%

1st Year Return on
Investment

“One Thing Marketing took a site that was already online and improved it, along with adding proper SEO functions. I have had this site for 4 years and it wasn’t until they started their tweaking, that I showed up in search engines and have actually started getting business from my site! They are fantastic!”

– Patti Naiser, Owner of Senior Home Transitions

What’s holding you back from reaching your goals?