CASE STUDY
Party Equipment Rental Service Sees a Significant 696% Growth in Traffic

THE BACKGROUND
As a new business, Southern Classic Rentals knew that online marketing was essential to remain competitive but faced challenges with generating leads and traffic as a solo-run company.
THE CHALLENGE
Despite their best efforts, Southern Classic Rentals struggled to generate the necessary traffic and leads to grow their business. Their existing website wasn’t delivering results, and they needed a strategy to increase their online visibility and attract more potential clients.
THE STRATEGY
We began by refining the homepage, enhancing its visual appeal and usability to engage visitors immediately. Next, we reorganized the sitemap to improve navigation and drive users to key pages. With on-page SEO and targeted website updates, we optimized the site to ensure it reached its full potential, transforming Southern Classic Rentals’ online presence.
THE OUTCOME
- Lead Generation Growth: The updates led to a significant increase in contact form leads, driving steady business inquiries.
- Substantial Traffic Growth: Google traffic saw a remarkable boost, bringing in a steady stream of potential customers.
- Impressive ROI: The enhanced digital strategy yielded a strong return on investment, ensuring business growth.
- Stronger Online Presence: The revamped website, paired with SEO strategies, positioned Southern Classic Rentals to thrive in their market, consistently attracting new clients.
KEY RESULTS
696%
6 Month Increase in
Traffic from Google
1156%
1 Year Increase in
Traffic from Google
208%
1 Year Increase in
Contact Form Leads
416%
6 Month Return
on Investment