CASE STUDY

HVAC Contractor Achieves a 73% Increase in Revenue After Launching Their New Website

THE BACKGROUND

Spartan Mechanical was struggling with a template-based, generic website that wasn’t attracting new customers. They had low visibility online and needed help standing out in the competitive HVAC market.

THE CHALLENGE

To increase visibility and attract new leads, Spartan Mechanical needed a more engaging website. Their current site wasn’t optimized for local search, and they struggled to compete with larger HVAC companies in their area.

THE STRATEGY

We created a new website that showcased Spartan’s services in a more engaging and user-friendly way. We also implemented SEO strategies and optimized their Google My Business profile to help improve their local search rankings. Additionally, we focused on lead generation strategies to drive more inquiries and help them grow their client base.

THE OUTCOME

  • Higher ROI: Spartan Mechanical achieved a substantial improvement in return on investment, maximizing the effectiveness of their marketing spendings.
  • Optimized Lead Generation: By reducing the cost per lead, Spartan Mechanical consistently attracted high-quality leads without overextending their budget.
  • Increased Visibility: The ongoing boost in website traffic drew more interested clients, expanding Spartan’s market presence.
  • Sustained Revenue Growth: Enhanced marketing efforts translated into steady revenue growth, allowing Spartan Mechanical to invest in further business development.

KEY RESULTS

218%

6 MONTH INCREASE IN
TOTAL LEADS

48%

DECREASE in
COST PER LEAD

121% 

6-Month Increase in
Overall Leads

1,048%

year 3 return on
investment

Witness the Difference

These before-and-after images show how Spartan Mechanical’s local search presence has improved, with color-coded markers illustrating the shift from low to high visibility.

“You all are miracle workers! I definitely would not change anything. Put your marketing dollars in with One Thing Marketing because it works!”

Amy Wampler, Spartan Mechanical

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