CASE STUDY

Local Plumber Boosts Lead Generation by 283% with Complete Website Overhaul

THE BACKGROUND

Despite decades of service in the Louisville area, Tom Sondergeld Plumbing was operating with a poorly built website that they didn’t even own. The site was outdated, lacked functionality, and couldn’t support the traffic they needed to generate leads, limiting their ability to grow in an increasingly competitive market.

THE CHALLENGE

The team at Tom Sondergeld Plumbing knew they needed an updated website that could handle a growing influx of prospective customers and help them stand out in a competitive industry. However, they had no idea where to start and were struggling to create a website capable of delivering results.

THE STRATEGY

We started from scratch, designing a brand-new website to serve as the foundation of their digital presence. The new site was optimized for usability, readability, and SEO. We also added high-quality content through blog posts, strategically placed keywords, and local search optimization.

THE OUTCOME

  • Significant Lead Generation Growth:  Tom Sondergeld Plumbing experienced a tremendous increase in phone leads, driving a steady stream of new customer inquiries.
  • Enhanced Online Visibility: Their website saw remarkable growth in traffic, helping them reach more potential customers than ever before.
  • Improved Customer Engagement: With a revamped website, contact form submissions increased, leading to more direct interactions with prospective clients.
  • Stronger Online Presence: Tom Sondergeld Plumbing is now positioned as a trusted resource in the local plumbing industry, standing out in a competitive market.

KEY RESULTS

283%

6 Month Increase in
Phone Leads

507%

1 Year Increase in
Traffic from Google

183%

1 Year Increase in
Contact Form Leads

394%

6 Month Return
on Investment

“We are very pleased to have One Thing Marketing as our #1 website team to help manage our digital marketing.”

– Tom Sondergeld, Owner of Tom Sondergeld Plumbing

What’s holding you back from reaching your goals?