We all know how powerful social media can be, but one of the biggest struggles many business owners face is consistently coming up with fresh, engaging content.
Posting regularly is essential to stay relevant, but what should you post?
If you’ve ever found yourself staring at a blank screen wondering what to share next, you’re not alone.
The good news is that there are tried-and-true content types that can keep your social media feed interesting and effective.
Let’s explore the key types of social media posts to fill your content calendar and help your home-service business stay top-of-mind with your audience.
1. Educational & Value-Driven Posts
People turn to social media not just for entertainment, but also for information.
Educational posts help establish you as an expert in your field while providing useful knowledge to your audience.
These posts work particularly well for home-service businesses because homeowners often seek advice on maintenance, repairs, and best practices.
Examples:
- Answer Common Customer Questions: Create short how-to videos demonstrating simple fixes, such as unclogging a sink or patching a drywall hole.
- Share Infographics: This may include maintenance tips, like when to schedule HVAC tune-ups or how often to clean gutters.
- Debunk Myths Related to Your Industry: For example, if you’re a plumber, you may explain why using chemical drain cleaners can do more harm than good.
- Draw Attention to Warning Signs or Common Problems: For example, a pest control company might post a guide on recognizing signs of termite damage, ensuring that when a homeowner spots those warning signs, they call your team right away.
Educational content positions your business as a trusted resource. It keeps your brand in front of potential customers so that when they need professional help, they remember you first.
2. Behind-the-Scenes & Company Culture Posts
Customers love seeing the people behind the business.
Behind-the-scenes posts help humanize your brand and build trust by showing what happens beyond the finished project.
This type of content is particularly valuable for home-service businesses because it reassures potential clients about the quality of your work and your professionalism.
Examples:
- Share a “Day in the Life” of Team Members: Follow along with your crew or team members from open to close. This type of vlog can be easy to create and very engaging for followers.
- Record Short Videos of Current Projects: Explain the work they’re doing and show what sets you apart from competitors. (If you’re at a homeowner’s property always be sure to get permission before recording.)
- Introduce Your Employees: You can do this with fun team spotlight posts, or by sharing birthdays, team outings, or a behind-the-scenes look at internal meetings.
This type of content fosters trust. When customers see real people providing real services, they feel more confident hiring you.
3. Customer Testimonials & User-Generated Content
Social proof is one of the most powerful motivators in consumer decision-making.
Sharing customer experiences, testimonials, and case studies can help potential clients see the real-world value of your services.
Examples:
- Repost Satisfied Customers’ Reviews: Ask if you can share a screenshot or short video from their feedback. A post with a client’s Google review: “Another happy customer! Thanks, Sarah, for trusting us with your HVAC installation!”
- Create Testimonial Graphics: Showcase a project from start to finish with customer commentary. You can also highlight customer messages from emails or social media DMs (with permission, of course).
- Feature Real-Life Success Stories: Here’s a before and after of a new carpet installation for this happy homeowner!”
Seeing real customer experiences reassures potential clients that they’re making a good decision in hiring you.
4. Interactive & Engagement-Boosting Posts
One of the best ways to increase social media engagement is by getting your audience involved.
Interactive posts encourage followers to participate in discussions, share their opinions, or even have a little fun with your brand.
Examples:
- Use Polls, Quizzes, and Open-Ended Questions: Ask your audience about their biggest home maintenance headaches
- Run a Contest for a Discounted or Free Service: “Guess how many leaves we cleared from this yard today! 🍂 Comment your answer below for a chance to win a discount!” This content will help to encourage engagement.
- Create a “This or That” Post Comparing Different Service Options: “Which kitchen backsplash do you like best? Vote in the comments! ⬇️” (for home remodeling services)
- Encourage Customers to Tag Photos of your completed work at their homes and tag your business.
Engagement leads to visibility. The more people interact with your posts, the more they’ll appear in others’ feeds.
5. Trending & Seasonal Content
Tapping into seasonal and trending topics keeps your content fresh and relevant.
Whether it’s offering seasonal maintenance tips, sharing holiday greetings, or jumping on viral social media trends, timely content helps you stay connected with your audience.
Examples:
- Make Seasonal Content Work for You: Offer seasonal maintenance tips or special promotions tied to the time of year.If you’re a landscaper, post reminders about spring lawn prep in March or fall leaf removal in October. A home security company could share safety tips before major travel seasons.
- Jump on Trends: Use popular hashtags or viral challenges to increase visibility. Be sure the trend aligns with your brand and always keeps it tasteful.
- Leverage Holidays and Events: Connect with your community and promote local events or lesser-known national holidays related to your industry. “Happy National Homeowner’s Day! 🏡 We love serving our local community!”
People naturally search for seasonal services, so positioning yourself as an expert at the right time can drive new business.
Keeping Your Content Calendar Fresh
By rotating through these categories, your home-service business can keep social media engaging, informative, and effective.
The key to success is consistency.
Create a content calendar, batch-create posts in advance, and repurpose high-performing content in different formats.
By doing so, your social media presence will stay active and valuable, helping you attract new clients and keep existing ones engaged.
If you find yourself stuck wondering what to post, book a FREE strategy session to see how we can help keep your content strong!
