Dentist Marketing Case Study | 84% Increase in Leads

How One Thing Marketing Helped Stunning Smiles Get an 84% Lead Increase in 6 Months

Being a business owner is no walk in the park.

You are trying to juggle your operations, employees, and customers all while trying to find a second to breathe.

But you don’t have long to breathe because you have to figure out how to market your company to potential customers.

Your heart rate is up just reading those last two sentences, right?

Many business owners stuggle to find a marketing company they can not only trust but one that delivers favorable results.

Your blood pressure will thank you if you had a marketing company that…

Actually cared about the success of your business
Was honest and upfront about their work
Provided clear and accurate tracking of all results

You’re probably thinking there is no way one marketing company can deliver all that.

Think again.

Stay tuned because from here on out, we are going to…

Describe the real struggles one client faced before working with a legit marketing company.
Dish out how One Thing Marketing reduced their blood pressure and gained their trust.
Let it slip how we increased their leads by 84% in only 6 months.

While they remodeled beautiful homes, we created stunning results.

Allow Us To Introduce Our Client…Norsemen Home Remodeling

Norsemen is a local home remodeling company in Louisville, KY that specializes in turning dated, unfavorable kitchen and baths into spaces you want to show off.

Originally called Affordable Kitchen and Bath, they decided to do a complete rebranding to showcase their design and craftsmanship skills.

So now their entire online presence, which wasn’t much to begin with, was outdated and did not match their new image.

They had no in-house marketing staff so they needed someone who was willing to take on the challenge of growing this brand new company.

In comes One Thing Marketing.

We knew we needed to give them a complete online overhaul without losing any of the momentum they had gained from their current website.

Realizing how big of an undertaking this was, Norsemen was understandably a little nervous.

Who wouldn’t be!?

To calm their nerves and set the expectations, this is what we told them…

Transparency

We would be 100% transparent about all aspects of their project. Good or bad, we would be upfront and tell it like it is. No beating around the bush.

Accurate Tracking

All marketing channels would be correctly and clearly tracked. Their website, Google My Business listing, and any offline marketing would have a specific tracking number so we would know in real-time what was and was not working.

Communication

This was a big one for them because of the scale of the work and how important this new company image was to them. We assured them there would be lots of communication through monthly reports, monthly check-in calls, and quarterly meetings. They could also contact us anytime they had a question.

It wasn’t long after our conversation with Norsemen that they told us we made them feel so at ease and would love to work with us.

How We Boosted Their Leads By 84% in 6 Months <– start here

The partnership between Stunning Smiles and One Thing Marketing began in November of 2019.

Six months after our work began, here are their results:

For every $1 Stunning Smiles invested with us, they made $63.41*

*Yeah we know it’s high, but Stunning Smiles is able to convert 50% of all leads, so pick your chin up off the floor.

And if those numbers aren’t amazing by themselves, check this out…

During this time, we were experiencing the Great Coronavirus of 2020 and they were closed for 30 straight days!

Because of our continued work while they were closed, they were set up for success once they opened back up.

How did we bring in so many leads?

Well we increased their Google traffic by 81%.

No foolin’!

And increased their Google My Business traffic by 96%!

We know we have said “we increased this” and “we increased that,” but how exactly did we do all of this increasing?

One Thing Marketing’s Valiant Work

We did a lot of work, believe us.

We didn’t wave some magic marketing wand and produce these results overnight.

Ask anyone who knows anything about SEO and they will tell you that SEO takes knowledge, hard work, and patience.

To make things simpler, we are going to break down the work we did into different categories.

Search Engine Optimization

Our goal here was to optimize the website to increase its visibility in search engines.

As we said before, we did not build the website. Stunning Smiles hired another web designer to redo the website.

Because the website was not designed with SEO in mind, we had a lot of work to do.

The SEO process typically takes us 6 weeks, but for Stunning Smiles it took us a few weeks longer because the website and SEO were not built in tangent.

We worked with the new website design and altered certain aspects on the backend and several on the frontend in order to incorporate proper SEO strategies.

Some of the major SEO work that we did included:

Working with the web designer to help him correctly convert the old site to the new site so once the new site was launched we did not lose any of the SEO value they currently had.
Ran a Technical SEO Audit to evaluate the backend elements of the website.
Re-organized the website navigation and structure.
Conducted Keyword Research to decide what words to target on the homepage and each service page.
Adding SEO to all service pages.
Internally linked all website pages to be user friendly and make sure the SEO value is correctly passed from page to page.

What did they see from all this SEO work?

Well it helped increase their Google traffic by 81% which in turn increased their leads by 84%!

Local SEO

With Local SEO, our goal was to build signals so that Google knows that their business is relevant to Las Vegas, NV.

The previous marketing company that Stunning Smiles worked with did set up some local directories. But they were not doing them any favors.

Once we took over, we started from the ground up.

Updated and optimized their existing Google My Business listing. This included:
- Updated all business information
- Added proper call and URL tracking to listing
- Completed category & competitor research
- Updated all features and added GMB Q&A
Claimed and updated existing Local Directory listings
Created other necessary local listings
Attempted to remove or combine duplicate listings

From this work, they saw a 96% increase in their Google My Business traffic which contributed to the 84% increase in leads!

Content Marketing

When done correctly, Content Marketing can be a huge asset to your business.

The focus of content marketing is creating, publishing, and distributing content for a targeted audience online, with the goal of providing useful information.

And that’s what we did!

Our content team took Stunning Smiles’ priority list and created resourceful content for each of their main services.

How did we do that?

Well, for each article we…

Conducted additional Keyword Research on a page-by-page basis
Optimized each article for a target keyword
Added & optimized all pictures and custom graphics to help add more relevance and create a better reader experience.
Used proper headings throughout the article
Internally linked each service page to the homepage to add topical relevance

By doing this,

We increased the visibility of their brand
Built authority and credibility in the eyes of Google
Helped them build a relationship between them and their patients

Their previous marketing company did write some content, but it was using old-school SEO techniques, was using incorrect linking, and was not very resourceful.

With the resourceful content that our team wrote, we were able to quickly make Stunning Smiles rank on the first page for several keywords. With proper SEO tactics, Google was able to pull some of the FAQs from the article and display them right in the search results!